Your responsibilities will include:
Conducting comprehensive keyword research to identify target keywords and opportunities for website optimization.
Optimizing on-page elements such as meta tags, headings, and content to improve search engine visibility and user experience.
Implementing off-page optimization strategies, including link building, content promotion, and outreach efforts.
Monitoring website performance using Google Analytics and other SEO tools, and providing regular reports on key metrics and performance indicators.
Conducting website audits and identifying technical issues that may impact SEO performance, and collaborating with the development team to implement solutions.
Staying updated with industry trends and best practices in SEO, and proactively suggesting new ideas and strategies to improve campaign performance.
Collaborating with other members of the digital marketing team to integrate SEO strategies with overall marketing initiatives and campaigns.