Marketing SEO Executive

Key Responsibilities

1. On-Page SEO

• Conduct keyword research and keyword mapping.

• Optimize meta titles, meta descriptions, headings (H1–H6), URLs, and image alt tags.

• Optimize website content according to target keywords and search intent.

• Improve internal linking and website structure.

• Identify content gaps and suggest SEO improvements.

• Ensure website pages follow SEO best practices.

2. Off-Page SEO

• Build quality backlinks through ethical link-building techniques.

• Perform competitor backlink analysis.

• Work on guest posting, relevant outreach, and link-building opportunities.

• Monitor backlink profiles and identify harmful or low-quality links.

• Improve website authority through relevant off-page SEO activities.

3. Technical SEO

• Conduct website SEO audits and identify technical issues.

• Work on XML sitemaps, robots.txt, canonical tags, and redirects.

• Identify crawling, indexing, and broken-link issues.

• Check mobile usability, HTTPS, and website structure.

• Monitor Core Web Vitals and page-speed performance.

• Coordinate with developers to resolve technical SEO issues.

• Understand structured data and schema markup basics.

4. Keyword Research & Competitor Analysis

• Identify relevant keywords based on search volume, competition, and search intent.

• Analyze competitor websites, keyword rankings, content, and backlinks.

• Develop keyword strategies according to client business objectives.

• Identify opportunities to improve organic visibility and lead generation.

• Track keyword rankings and monitor changes in search performance.

5. Account Management & Client Handling

• Manage and maintain SEO accounts for multiple clients.

• Handle day-to-day client communication through calls, emails, and WhatsApp.

• Understand client requirements, business goals, and SEO expectations.

• Coordinate with clients regarding website updates, keyword priorities, and SEO strategies.

• Share regular SEO performance reports, ranking updates, organic traffic data, and work progress.

• Conduct client meetings to discuss SEO performance, challenges, and future strategies.

• Follow up with clients for approvals, website access, content, and other required information.

• Coordinate with the SEO, content, web development, and social media teams to complete client deliverables on time.

• Maintain client account records, project status, task lists, and monthly SEO plans.

• Handle client queries professionally and provide timely updates.

• Monitor client satisfaction and maintain long-term client relationships.

• Ensure SEO deliverables are completed according to agreed timelines and scope of work.

• Identify opportunities to improve client results and recommend additional relevant digital marketing services when appropriate.

6. SEO Reporting & Performance Analysis

• Prepare weekly and monthly SEO performance reports.

• Monitor organic traffic, impressions, clicks, CTR, keyword rankings, and conversions.

• Analyze Google Search Console and Google Analytics 4 data.

• Identify ranking drops, traffic fluctuations, and performance issues.

• Recommend improvements based on data and SEO analysis.

• Explain SEO progress, challenges, and next steps to clients in simple language.

7. Local SEO & Google Business Profile

• Optimize Google Business Profiles for local businesses.

• Perform local keyword research and location-based SEO.

• Manage business information, categories, and profile optimization.

• Monitor local search visibility and Google Maps rankings.

• Suggest improvements to increase local enquiries and leads.

8. WordPress & Website Management

• Work with WordPress websites and SEO plugins.

• Use Yoast SEO or Rank Math for website optimization.

• Update SEO titles, descriptions, headings, and website content.

• Understand basic HTML and website structure.

• Coordinate with web developers for website changes and technical fixes.

• Ensure website pages remain SEO-friendly after updates.

Required SEO Tools

The candidate should have practical knowledge of the following tools:

• Google Search Console

• Google Analytics 4 (GA4)

• Google Keyword Planner

• Google Trends

• Ahrefs / SEMrush / Uber suggest

• Screaming Frog SEO Spider

• Google PageSpeed Insights

• WordPress

• Yoast SEO / Rank Math

• Google Business Profile

Required Skills

• Strong knowledge of On-Page, Off-Page, and Technical SEO.

• Practical experience in keyword research and competitor analysis.

• Understanding of SEO audits, backlinks, indexing, and ranking factors.

• Ability to manage multiple client accounts simultaneously.

• Good client communication and account management skills.

• Strong follow-up, coordination, and time-management skills.

• Experience preparing client reports and presenting SEO results.

• Ability to explain SEO performance and strategies in simple language.

• Professional handling of client expectations and feedback.

• Ability to coordinate with content writers, developers, and digital marketing teams.

• Strong analytical and problem-solving skills.

Eligibility Criteria

• 1–2 years of hands-on SEO experience.

• Must have worked on live websites and real SEO projects.

• Must understand On-Page, Off-Page, and Technical SEO.

• Must be familiar with Google Search Console and Google Analytics 4.

• Must have experience in keyword research, competitor analysis, and SEO reporting.

• Should be capable of handling client communication and managing SEO accounts.

• Must be comfortable working on multiple projects simultaneously.

• Candidates should be willing to work full-time from the Dwarka Mor office.

Preferred Candidate Profile

Candidates with 1–2 years of experience in SEO along with client handling, account management, reporting, and team coordination will be preferred.

The ideal candidate should be capable of independently managing day-to-day SEO activities, maintaining client relationships, identifying website issues, implementing SEO strategies, and improving organic traffic and lead generation.

What We Expect

• Responsible and professional work approach.

• Timely completion of assigned tasks.

• Regular reporting and client updates.

• Good communication and coordination.

• Focus on measurable SEO improvements and client satisfaction.

• It is a Full Time Marketing job for candidates with 1 - 2 years of experience.