Key Responsibilities:
Conduct keyword research and identify SEO opportunities using tools like Google Keyword Planner, Ahrefs, SEMrush, or Moz.
Optimize website content, meta tags, headings, and internal linking for target keywords.
Perform regular SEO audits and recommend technical improvements for better crawlability and site performance.
Build and manage backlink strategies through outreach, guest posting, and content partnerships.
Monitor and analyze website performance using Google Analytics, Search Console, and other SEO tools.
Track keyword rankings and prepare monthly performance reports.
Stay up to date with the latest SEO trends, algorithm updates, and best practices.
Collaborate with content writers and developers to implement SEO recommendations.
Required Skills & Qualifications:
Bachelor’s degree in Marketing, Communications, IT, or a related field.
1–3 years of proven SEO experience (agency or in-house).
Strong understanding of search engine algorithms and ranking factors.
Proficiency in tools like Google Analytics, Search Console, Ahrefs, SEMrush, Moz, or Screaming Frog.
Knowledge of basic HTML, CSS, and CMS platforms (e.g., WordPress, Shopify).
Excellent analytical, communication, and problem-solving skills.
Familiarity with local SEO and mobile optimization is a plus.