We are looking for a highly motivated and detail-oriented SEO Specialist to join our digital marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization (SEO) strategies to improve website rankings, drive organic traffic, and increase online visibility.
Develop and execute SEO strategies to improve organic search rankings and drive qualified traffic.
Conduct keyword research, competitive analysis, content optimization, and link-building activities.
Optimize website content, landing pages, blogs, and product pages for search engines and user experience.
Perform regular website audits and make recommendations for technical SEO improvements.
Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
Collaborate with content creators, web developers, and the marketing team to ensure SEO best practices are implemented.
Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
Identify opportunities for growth in organic search and suggest actionable recommendations.
Bachelor’s degree in Marketing, Communications, IT, or related field.
Proven experience (2+ years) in SEO or a similar role.
Strong understanding of search engine algorithms, ranking factors, and SEO tools.
Hands-on experience with Google Analytics, Google Search Console, keyword research tools, and SEO software (e.g., SEMrush, Ahrefs, Moz, Screaming Frog).
Basic knowledge of HTML, CSS, and website administration is a plus.
Strong analytical, problem-solving, and communication skills.
Ability to work independently and as part of a collaborative team.
Experience with local SEO, international SEO, or e-commerce SEO.
Knowledge of PPC advertising and Google Ads.
Familiarity with CMS platforms like WordPress, Shopify, or Magento.