Job Title: SEO Specialist
Location: Kirti Nagar, New Delhi - 110015
Salary Range: 18,000 - 28,000 per month
Experience: 2 years minimum
Job Type: Full-time
Job Description:
We are seeking a highly motivated and detail-oriented SEO Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of both on-page and off-page SEO strategies, excellent analytical skills, and the ability to collaborate with various departments for a holistic approach to SEO.
Roles and Responsibilities:
1. On-Page SEO:
· Conduct thorough keyword research and analysis to identify opportunities for on-page optimization.
· Implement on-page SEO best practices, including optimizing meta tags, headers, and content for search engines.
· Ensure website content is engaging, relevant, and aligned with SEO strategies.
· Collaborate with content creators to optimize existing content and develop SEO-friendly new content.
· Regularly perform website audits to identify and address on-page SEO issues.
2. Off-Page SEO:
· Develop and execute off-page SEO strategies to build high-quality backlinks.
· Identify and pursue link-building opportunities through outreach and relationship building.
· Monitor and analyze backlink profiles to ensure a healthy link profile and disavow toxic links if necessary.
· Stay updated on industry trends and algorithm changes to adapt off-page SEO strategies accordingly.
3. Keyword Research:
· Conduct comprehensive keyword research to identify relevant and high-performing keywords.
· Implement keyword optimization strategies across various digital assets, including web pages, blog posts, and social media.
4. Optimization:
· Continuously optimize website elements for better performance in search engine results.
· Collaborate with web developers to implement technical SEO enhancements.
· Stay informed about SEO tools and technologies and recommend updates or new implementations.
5. Link Building:
· Develop and execute effective link-building strategies to enhance the website's authority.
· Build relationships with influencers, bloggers, and industry professionals for link-building opportunities.
6. URL Building:
· Ensure URL structures are optimized for search engines and user experience.
· Implement best practices for creating SEO-friendly URLs.
7. Analytics:
· Monitor and analyze website performance using tools such as Google Analytics.
· Provide regular reports on key SEO metrics and insights to track progress and identify areas for improvement.
8. Coordination with Different Departments:
· Collaborate with content creators, web developers, and marketing teams to align SEO strategies with overall business goals.
· Communicate SEO recommendations and insights to cross-functional teams.
Qualifications:
· Proven 3+year experience as an SEO Specialist or similar role.
· In-depth knowledge of on-page and off-page SEO strategies.
· Familiarity with SEO tools such as Google Analytics, Moz, SEMrush, etc.
· Strong analytical and problem-solving skills.
· Excellent communication and collaboration abilities.
If you are passionate about SEO and ready to contribute to our growing team, please submit your resume and a cover letter detailing your relevant experience. We look forward to welcoming you to our team!