📢 JOB POST – SEO EXECUTIVE (LAW FIRM)
(SEO jo sirf ranking nahi, reputation bhi banaye 😉)
Firm: Lexis and Company
Location: New Delhi (Office-based)
Position: SEO Executive – Legal Marketing
Experience: 0–2 Years (Freshers with strong fundamentals can apply)
🌟 ROLE OVERVIEW
Your role is to position the law firm as a trusted legal authority online—not spammy SEO, but clean, compliant, long-term growth SEO.
🧩 JOB ROLES, DUTIES & RESPONSIBILITIES
🔍 Legal SEO Core
Keyword research focused on legal intent (practice areas, locations, case-type queries)
On-page SEO for practice pages, blogs, FAQs, landing pages
Technical SEO basics (site speed, mobile, indexing, schema for legal services)
✍️ Content & Authority
Plan SEO-friendly legal content calendars (blogs, service pages, FAQs)
Optimize existing articles for E-E-A-T (Experience, Expertise, Authority, Trust)
Coordinate with legal team to convert judgments, FAQs, updates into SEO assets
📍 Local SEO (High Priority)
Google Business Profile optimization
Local citations & directory management
Location-based ranking strategy for courts, districts, practice areas
🔗 Ethical Link Building
High-quality backlinks from legal directories, publications, citations
Avoid black-hat tactics (humara kaam court-proof hota hai 😄)
📊 Analytics & Reporting
Track rankings, traffic, conversions (consultation calls/forms)
Monthly performance reports with actionable insights, not jargon
🤝 Coordination
Work with designers & content team for banners, posts, pages
Ensure SEO compliance with advocate advertising norms
🧠 QUALITIES WE ARE LOOKING FOR
✔ Strong SEO fundamentals (on-page, off-page, local, basic technical)
✔ Understanding that law is a sensitive niche (accuracy > aggression)
✔ Patience & consistency (SEO is a marathon, not a reel 😄)
✔ Clean ethics—no shortcuts, no fake backlinks
✔ Ability to learn legal terminology quickly
✔ Analytical mindset + reporting clarity
✔ Respect for confidentiality & professional discipline
Bonus Points:
Prior experience with legal, medical, finance, or regulated niches
Familiarity with Google Search Console, Analytics, Ahrefs/Semrush
🚀 HOW THIS ROLE HELPS THE CANDIDATE’S FUTURE
This is not a normal SEO job. You gain:
✅ Niche Authority – Legal SEO is among the highest-paying SEO niches globally
✅ Long-Term Skill Value – Court-compliant, reputation-based SEO is rare
✅ Consultant Path – You can later become a Legal SEO Consultant
✅ Personal Brand Learning – Learn how professionals build authority online
✅ Stable Career – Law firms need SEO continuously, not seasonally
✅ AI-Ready Skills – Structured content, intent SEO & authority signals survive AI updates
Simple words:
“Yahan sirf ranking nahi—career foundation banta hai.” 😄
⏰ WORKING DETAILS
🕘 Office Hours: 10:00 AM – 6:00 PM
📅 Monday to Saturday
📍 Office-based (No WFH)
📲 HOW TO APPLY
Send your Resume + SEO Work Samples (if any) on WhatsApp
Subject / Message: Application – SEO Executive
“Algorithm samjho, shortcut chhodo—Google bhi judge hota hai!”
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