Sales Manager

Position

Zonal Sales Manager – Building Materials

Department

Sales & Marketing

Location

Assigned Zone

Job Summary

The Zonal Sales Manager is responsible for driving sales growth, managing channel partners, developing new business opportunities, and leading the sales team within the assigned zone. The role focuses on achieving revenue targets, expanding market share, strengthening dealer and distributor networks, and promoting building material products among contractors, builders, architects, consultants, and project customers.

Key Responsibilities

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for the assigned zone.

• Develop and implement sales strategies to increase market share.

• Identify new business opportunities in retail, distribution, institutional, and project sales.

• Expand and strengthen dealer, distributor, and channel partner networks.

• Drive product penetration across assigned territories.

Channel Management

• Appoint, develop, and monitor distributors and dealers.

• Ensure healthy inventory levels and product availability.

• Resolve channel partner issues related to pricing, logistics, and service.

• Conduct regular dealer meetings and performance reviews.

Project Sales

• Develop relationships with builders, contractors, architects, consultants, developers, and government departments.

• Generate specifications for company products in residential, commercial, and infrastructure projects.

• Track project pipelines and convert opportunities into orders

Market Intelligence

• Monitor competitor activities, pricing, and product launches.

• Identify market trends and customer requirements.

• Provide market feedback to management for product development and pricing strategies.

  Key Performance Indicators (KPIs)

  • Achievement of sales and revenue targets.

  • Growth in dealer and distributor network.

  • New customer acquisition.

  • Project conversion rate.

  • Market share growth.

  • nceCollection efficiency and outstanding control.

  • Team productivity and performance.

  Qualifications

  • Bachelor's degree in Business, Marketing, Engineering, or a related field.

  • MB

  • 8–15 years of sales experience in building materials, with at least 3–5 years in a managerial role.

  • Experience in products such as cement, AAC blocks, TMT steel, tiles, paints, plywood, waterproofing, gypsum boards, adhesives, pipes, roofing, or other construction materials is preferred

• It is a Full Time Marketing job for candidates with 3 - 6 years of experience.