Product Marketing

A product marketing manager is responsible for developing and executing the go-to-market strategy for a product, ensuring it reaches and resonates with the target audience. This involves understanding the product's value proposition, crafting compelling messaging, and coordinating with various teams to drive product adoption and success.

Here's a more detailed breakdown:

Key Responsibilities:

Market Research and Analysis:

Product marketing managers conduct thorough market research, analyze trends, and understand the competitive landscape to identify opportunities for product differentiation and improvement.

Product Positioning and Messaging:

They define the product's positioning, messaging, and branding, ensuring it aligns with the target audience's needs and preferences.

Go-to-Market Strategy:

Product marketing managers develop and execute the go-to-market strategy, outlining the product's launch plan, promotional campaigns, and sales enablement activities.

Sales Enablement:

They create sales tools, collateral, and training materials to empower the sales team to effectively sell the product.

Content Creation:

Product marketing managers oversee the creation of compelling product content, such as website copy, blog posts, and videos, to communicate the product's value and benefits.

Customer Feedback:

They gather and analyze customer feedback to understand user needs, identify areas for product improvement, and refine marketing strategies.

Performance Measurement:

Product marketing managers track and analyze the performance of marketing campaigns, using key performance indicators (KPIs) to measure success and make data-driven decisions.

Collaboration:

They work closely with product management, engineering, sales, and other teams to ensure alignment and successful product launches.

Skills Required:

Strong Communication and Interpersonal Skills:

Product marketing managers need to effectively communicate product value to diverse audiences.

Analytical and Problem-Solving Skills:

They need to analyze market data, identify trends, and solve problems related to product positioning, messaging, and marketing campaigns.

Strategic Thinking:

Product marketing managers need to develop and execute go-to-market strategies that align with the overall business goals.

Project Management:

They need to manage multiple projects and campaigns simultaneously, ensuring they are delivered on time and within budget.

Product Knowledge:

A deep understanding of the product and its features is essential for effectively communicating its value.

Market Awareness:

• Staying up-to-date on market trends, competitive landscape, and customer needs is crucial for success.

• It is a Full Time Marketing job for candidates with Freshers.

More about this Product Marketing job

1. What is the eligibility criteria to apply for this Product Marketing job?
   Ans: The candidate should be All Education levels and above with Freshers of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹21500 - ₹29500 per month that depends on your interview. It's a Full Time job in Chennai.
3. How many working days are there for this Product Marketing job?
   Ans: This Product Marketing job will have 5 working days.
4. Are there any charges applicable while applying or joining this Product Marketing job?
   Ans: No, there is no fee applicable for applying this Product Marketing job and during the employment with the company, i.e., SREE BALAJI MEDICAL COLLEGE AND HOSPITAL.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Product Marketing role?
   Ans: There is an immediate opening of 25 Product Marketing at SREE BALAJI MEDICAL COLLEGE AND HOSPITAL
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Marketing job.
8. What are the timings of this Product Marketing job?
   Ans: This Product Marketing job has 09:00 AM - 06:00 PM timing.