Product Marketing

Product Marketing Executive

Job Title: Product Marketing Executive
Department: Marketing
Location: narhe - pune

Job Summary

The Product Marketing Executive will be responsible for planning and executing marketing strategies to promote optical products such as eyeglass frames, ophthalmic lenses, sunglasses, contact lenses, and accessories. The role focuses on increasing product awareness, driving sales, coordinating promotional campaigns, and ensuring effective product positioning across all marketing channels.

Key Responsibilities

1. Develop and execute marketing campaigns for optical products, seasonal offers, and new product launches.

2. Create engaging content for social media, websites, WhatsApp, email marketing, and in-store promotional materials.

3. Coordinate with vendors and brands for product promotions, marketing support, and campaign execution.

4. Conduct market research to identify customer preferences, competitor activities, and emerging industry trends.

5. Plan and manage product displays, visual merchandising, and branding within the store.

6. Prepare product brochures, catalogs, banners, posters, and promotional presentations.

7. Work closely with the sales team to understand customer requirements and support product promotions.

8. Monitor campaign performance, analyze marketing data, and prepare monthly marketing reports.

9. Assist in organizing promotional events, eye check-up camps, exhibitions, and customer engagement activities.

10. Maintain accurate product information, pricing, promotional materials, and inventory updates across marketing platforms.

Required Skills

• Strong communication and presentation skills.

• Knowledge of digital marketing and social media platforms.

• Basic understanding of Meta Ads and Google Ads.

• Creative thinking with strong content creation abilities.

• Good analytical and market research skills.

• Basic knowledge of Canva, Photoshop, or similar design tools is preferred.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.

• It is a Full Time Marketing job for candidates with 1 - 4 years of experience.