Product Marketing

We are looking for a Product Marketing to join our team at Aionios Pharma Private Limited to help plan and execute marketing campaigns. This role involves both online and offline promotions, customer engagement and branding activities. The position offers an in-hand salary of ₹40000 - ₹50000 and growth opportunities in the field.

Key Responsibilities

Brand Strategy & Ownership

• Own end-to-end brand strategy, from positioning to growth plans

• Drive annual brand plans, forecasts, and budgets with clear KPIs

• Identify new opportunities across therapies, indications, and extensions

Market & Customer Insight

• Track market trends, competition, and prescription behavior

• Generate deep doctor and patient insights through field interaction and data analysis

• Convert insights into actionable campaigns and product differentiation

Marketing Excellence

• Design high-impact promotional campaigns aligned with medical and compliance standards

• Develop core marketing tools: visual aids, LBLs, CMEs, digital content, and launch kits

• Ensure message clarity, consistency, and scientific accuracy

Cross-Functional Leadership

• Work closely with Sales, Medical Affairs, Training, and Supply Chain

• Partner with sales teams to improve in-clinic effectiveness and brand recall

• Guide and mentor Product Executives and Junior Product Managers

Launch & Lifecycle Management

• Lead new product launches end to end: concept, positioning, launch readiness, post-launch tracking

• Manage mature brands for sustained growth and relevance

Performance Tracking

• Monitor brand performance through IMS/AWACS/internal data

• Take quick, informed decisions to course-correct when needed

Qualifications & Experience

• MBA in Marketing (preferred)

• 6–10 years of experience in pharmaceutical product management

• Strong exposure to therapy-focused marketing (Critical Care, Chronic, Specialty, or Acute)

• Proven success in handling independent brands or portfolios

• It is a Full Time Marketing job for candidates with 3 - 6 years of experience.