Job Details:
Position: Performance Marketing Manager- Healthcare and Wellness
Location: Kirti Nagar, New Delhi
Key Responsibilities:
Planning and executing marketing campaigns
Handle promotions, events and BTL (Below The Line) marketing activities
Collect market data and competitor insights
Support lead generation, build brand's image and awareness
Conduct market research, develop advertising strategies and create campaigns
Manage your brand’s social image on channels like Instagram, Facebook, YouTube etc.
Key Requirements
5+ years of hands-on experience in digital marketing in Healthcare and Wellness industry.
Must have experience managing paid campaigns for multiple Ayurveda products
Proven experience managing paid campaigns across Meta Ads Manager, Google Ads, and YouTube Ads.
Strong understanding of customer acquisition funnels and performance metrics.
Proficiency in analytics tools, spreadsheets, and reporting dashboards.
Experience working with CRM and marketing automation platforms.
Strong data interpretation skills with a focus on measurable improvements.
Creative mindset with the ability to craft compelling ad messaging and targeting strategies.
Experience in a high-growth or startup environment is highly preferred.
Strong ownership mindset and ability to manage campaigns independently.