Perfomance Marketing Expert

WE'RE HIRING: PERFORMANCE MARKETING EXECUTIVE

Company: The Social Plug
Work Mode: Fully Remote (Work From Home)
Salary: Up to Rs. 20,000 per month
Experience: 0–2 Years
Working Days: 6 Days a Week
Employment Type: Full-Time

About the Role

The Social Plug is looking for a result-oriented Performance Marketing Executive who understands paid advertising, campaign optimisation and customer acquisition. The ideal candidate should be comfortable managing digital ad campaigns and working towards measurable business results across multiple brands.

Key Responsibilities

• Plan, execute and manage paid advertising campaigns on Meta Ads (Facebook and Instagram).

• Assist in Google Ads campaign management when required.

• Develop audience targeting, retargeting and customer acquisition strategies.

• Monitor campaign performance, budgets and daily ad spend.

• Optimise campaigns to improve ROAS, CPA, CPC, CTR and conversion rates.

• Analyse campaign data and identify opportunities for improvement.

• Coordinate with the creative team for ad copies, creatives and UGC videos.

• Conduct A/B testing of audiences, creatives, placements and ad copies.

• Prepare weekly and monthly campaign performance reports.

• Focus on generating quality leads, conversions and sales for clients.

Requirements

• Basic to good understanding of Meta Ads Manager.

• Knowledge of campaign objectives, ad sets, targeting and retargeting.

• Understanding of performance metrics such as ROAS, CPA, CPC, CTR and CPM.

• Familiarity with Google Ads is an added advantage.

• Analytical mindset with problem-solving abilities.

• Good communication and time-management skills.

• Ability to manage multiple campaigns and meet deadlines.

• Freshers with practical knowledge or relevant certifications can also apply.

What We Offer

• Fully remote work opportunity.

• Salary up to Rs. 20,000 per month, based on skills and experience.

• 6 working days per week.

• Opportunity to work with multiple brands and industries.

• Hands-on experience with real advertising budgets and campaigns.

• Learning, development and career growth opportunities.
  

• It is a Full Time Marketing job for candidates with 1 - 2 years of experience.