Online Marketing Strategist

Job Title: Online Sales Strategist – Food Aggregators

Company Name : Shovona Hospitality LLP

Location: North Kolkata (HO)

Department: Sales / Digital Commerce

Reporting To: Head – Sales / Operations / Management

Job Summary

We are looking for a highly analytical and result-driven Online Sales Strategist responsible for managing and optimizing the restaurant chain’s presence on online food delivery platforms such as Swiggy and Zomato.

The role will focus on online sales growth, pricing strategy, promotional planning, menu optimization, campaign management, and platform coordination. The candidate must possess strong analytical abilities, good understanding of data, and proficiency in Excel to drive performance through data-backed decision making.

Key Responsibilities

1. Online Platform Management

• Manage and monitor all restaurant listings across Swiggy and Zomato dashboards.

• Ensure accurate menu listings, pricing updates, product availability, and catalog management.

• Monitor online order performance across all outlets.

2. Pricing Strategy

• Develop and implement pricing strategies to maximize revenue and profitability.

• Benchmark menu pricing against competitors in similar delivery zones.

• Maintain balance between profit margins and platform competitiveness.

3. Promotion & Campaign Strategy

• Plan and execute promotional campaigns including:

• Platform discounts

• Combo offers

• Limited-time deals

• Festive promotions

• Optimize participation in platform-led marketing campaigns.

• Evaluate ROI of promotional spends.

4. Data Analysis & Performance Monitoring

• Analyze order data, conversion rates, menu performance, and customer behavior.

• Prepare weekly and monthly reports on:

• Online sales

• Order volume

• Promotion effectiveness

• Customer ratings and reviews

• Use Excel and dashboard analytics to identify growth opportunities.

5. Coordination with Aggregator Platforms

• Act as the primary point of contact with Swiggy and Zomato account managers.

• Coordinate with platform teams for:

• Technical glitches

• Order flow issues

• Menu update errors

• Payment reconciliation issues

• Listing optimization

6. Customer Experience Monitoring

• Monitor ratings and reviews across delivery platforms.

• Coordinate with operations teams to resolve customer complaints.

• Identify recurring issues affecting ratings and take corrective actions.

7. Sales Growth & Business Expansion

• Identify opportunities to increase online order volumes.

• Suggest menu changes, combos, and pricing improvements.

• Monitor competitor performance and market trends.

• Key Performance Indicators (KPI)

• Growth in online order volume

• Online revenue growth

• Promotion ROI

• Menu conversion rate

• Customer rating improvement

• Order cancellation reduction

• Platform listing visibility improvement

Required Skills

• Strong understanding of food delivery platform dashboards

• Analytical thinking and data interpretation skills

• Strong proficiency in Microsoft Excel

• Knowledge of pricing strategy and promotional planning

• Good communication and coordination skills

• Ability to work in a fast-paced environment

Preferred Experience

• Experience in managing aggregator platforms such as Swiggy and Zomato

• Background in restaurant operations / QSR / cloud kitchen / food delivery operations

• Experience with digital sales, online marketplaces, or e-commerce operations

Educational Qualification

• Graduate / MBA in Marketing, Business, or related field preferred.

• It is a Full Time Marketing job for candidates with 2 - 3 years of experience.