An online marketing executive is responsible for developing and executing digital campaigns that drive online presence, traffic, and lead generation for a company .
Key Responsibilities
Develop, implement, and manage digital marketing campaigns across web, social media, email, and paid channels .
Monitor and analyze website traffic and user engagement using analytics tools like Google Analytics .
Manage and regularly update social media platforms, create engaging content, and oversee community interaction .
Conduct keyword research and optimize website and campaign content for SEO .
Launch and track PPC (Pay-Per-Click) ad campaigns and monitor performance reports .
Coordinate with creative, content, and design teams to produce high-quality marketing collateral .
Report on campaign performance, return on investment (ROI), and suggest improvements based on data insights .
Stay updated with latest trends, tools, and best practices in digital marketing .