Online Advertising

Job Title: Google Ads & Meta Ads Specialist

Location: East of Kailash, Sant Nagar, New Delhi, Delhi 110065
Company: Pizeonfly

Job Overview

We are seeking a professional Google Ads & Meta Ads Specialist to plan, execute, and optimize paid marketing campaigns across Google and Meta platforms. The candidate must have strong analytical skills, campaign management experience, and the ability to deliver high-quality leads and ROI.

Key Responsibilities

Google Ads

• Create and manage campaigns on Search, Display, YouTube, and Performance Max.

• Conduct keyword research and competitor analysis.

• Write high-performing ad copies and optimize landing pages.

• Track and improve CPL, CPA, CTR, and ROAS.

• Perform A/B testing for ads and landing pages.

• Manage budgets and ensure cost-effective results.

• Prepare weekly/monthly performance reports.

Meta Ads (Facebook & Instagram)

• Set up and manage campaigns in Meta Ads Manager.

• Audience segmentation using interests, behavior, custom and lookalike audiences.

• Create effective ad creatives and copies.

• Optimize campaigns for better reach, conversions, and ROAS.

• Test multiple creatives, placements, and formats.

• Track performance metrics and maintain reports.

Required Skills

Technical Skills

• Strong expertise in Google Ads & Meta Ads Manager.

• Deep understanding of PPC, bidding models, and campaign optimization.

• Knowledge of Google Analytics, GA4, Google Tag Manager, Pixel setup, and UTM tracking.

• Experience in lead generation and e-commerce campaign strategies.

• Familiarity with landing page optimization and conversion rate optimization (CRO).

• Basic understanding of remarketing, retargeting, and funnel strategies.

• Ability to analyze performance data and build dashboards.

• Basic understanding of SEO (optional but beneficial).

Creative Skills

• Ability to create effective ad copies.

• Basic skills in Canva or graphic design tools for creating creatives.

• Understanding of audience psychology and ad creative strategy.

Soft Skills

• Strong analytical and problem-solving skills.

• Excellent communication and reporting skills.

• Ability to work under deadlines and manage multiple campaigns.

• Attention to detail and results-driven mindset.

• Team collaboration and coordination skills.

Qualifications

• 1–3 years of experience in Google Ads & Meta Ads.

• Google Ads / Meta Blueprint certification (preferred).

• Graduate in Marketing, Business, or related field (preferred).

Benefits

• Performance incentives

• Learning & development opportunities

• Friendly and supportive work environment

• It is a Full Time Marketing job for candidates with 1 - 3 years of experience.

More about this Online Advertising job

1. What is the eligibility criteria to apply for this Online Advertising job?
   Ans: The candidate should be Graduate and above and above with 1 - 3 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹20000 - ₹27000 per month that depends on your interview. It's a Full Time job in Delhi.
3. How many working days are there for this Online Advertising job?
   Ans: This Online Advertising job will have 6 working days.
4. Are there any charges applicable while applying or joining this Online Advertising job?
   Ans: No, there is no fee applicable for applying this Online Advertising job and during the employment with the company, i.e., Pizeonfly.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Online Advertising role?
   Ans: There is an immediate opening of 1 Online Advertising at Pizeonfly
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Marketing job.
8. What are the timings of this Online Advertising job?
   Ans: This Online Advertising job has 10:00 AM - 06:00 PM timing.