Online Advertising

Position Overview

We are seeking a highly skilled Advertising Executive specializing in Meta (Facebook & Instagram) Ads to plan, execute, optimize, and scale paid social campaigns. The ideal candidate has deep knowledge of Meta’s advertising ecosystem, strong analytical skills, and a proven ability to drive measurable results for performance and brand campaigns.

Key Responsibilities

1. Campaign Strategy & Planning

• Develop end-to-end Meta Ads strategies aligned with overall marketing and business objectives.

• Conduct target audience research, competitor analysis, and market insights to guide campaign planning.

• Set clear KPIs, budget allocations, and funnel frameworks for various campaign types (lead generation, conversion, traffic, awareness).

2. Campaign Execution & Optimization

• Build, manage, and optimize Meta Ads campaigns across Facebook, Instagram, Messenger, and Audience Network.

• Use A/B testing frameworks (creative, audience, placement, bidding) to refine performance.

• Implement advanced targeting techniques (Custom Audiences, Lookalikes, behavioral data use).

• Manage daily pacing, delivery, and bid strategies to ensure ROAS and CPA goals.

3. Creative Collaboration

• Work closely with creative teams to develop high-performing ad copies, visuals, and video assets.

• Provide creative briefs backed by data insights.

• Analyze creative performance and suggest improvements.

4. Tracking, Analytics & Reporting

• Set up and maintain conversion tracking using Meta Pixel, Conversions API (CAPI), and Events Manager.

• Monitor key metrics such as CPM, CTR, CPC, CPA, ROAS, and retention performance.

• Prepare weekly and monthly performance reports with actionable insights and recommendations.

5. Client or Stakeholder Management

• Present strategy proposals, performance updates, and optimization plans.

• Manage expectations related to goals, timelines, and deliverables.

• Maintain relationships with Meta reps where applicable.

Skills & Qualifications

Technical Skills

• 2–5 years of hands-on experience with Meta Ads Manager.

• Strong understanding of campaign objectives, bidding strategies, audience segmentation, and optimization methods.

• Proficiency in Meta Pixel, CAPI, Google Analytics, and attribution models.

• Experience with e-commerce, D2C brands, lead-gen funnels, or app-install campaigns (preferred).

Soft Skills

• Strong analytical and problem-solving abilities.

• Excellent communication and presentation skills.

• Creative mindset with the ability to translate insights into ad concepts.

• Highly organized, detail-oriented, and results-driven.

• It is a Full Time Marketing job for candidates with 2 - 3 years of experience.