Marketing Manager

15,000 - 32,000 /month*

Zan Services

Sector V - Salt Lake, Kolkata

₹2,000 incentives included

1 - 3 years Experience in Marketing

2 Openings

Incentives included

Full Time

Skills Required

B2B Marketing

B2C Marketing

Brand Marketing

MS PowerPoint

SEO

Job Highlights

Graduate and above

All genders

10:30 AM - 07:30 PM | 5 days working

Job Benefits: Insurance, Medical Benefits

Job Description

Performance Marketer

Experience: 3+ Years

Employment Type: Full-Time

Location: In-Person

About the Role

We are looking for a highly motivated and data-driven Performance Marketer to lead our paid media initiatives and drive measurable business growth. The ideal candidate will have hands-on expertise in Google Ads and Meta Ads, a strong analytical mindset, and a proven track record of delivering high-performing campaigns that generate leads, conversions, and revenue.

Key Responsibilities

Paid Media & Campaign Management

• Plan, launch, manage, and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).

• Own the complete campaign lifecycle, including audience targeting, budget allocation, bidding strategies, creative testing, and performance optimization.

• Drive key business metrics such as leads, conversions, CPA, ROAS, and overall ROI.

Performance Optimization & Analytics

• Monitor campaign performance and continuously identify opportunities to improve efficiency and scale results.

• Analyze KPIs including CTR, CPC, CPL, CPA, Conversion Rate, and ROAS.

• Implement and manage tracking through Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking tools.

• Conduct A/B testing for creatives, ad copies, audiences, and landing pages to maximize campaign performance.

Budget & Growth Management

• Manage daily, monthly, and quarterly advertising budgets effectively.

• Ensure optimal utilization of ad spend while maintaining strong ROI.

• Identify new growth opportunities, audience segments, and scalable acquisition channels.

Reporting & Strategy

• Create performance reports, dashboards, and actionable insights for stakeholders.

• Conduct competitor analysis, market research, and trend monitoring to strengthen campaign strategies.

• Stay updated with platform updates, advertising policies, and industry best practices.

Cross-Functional Collaboration

• Partner with design, content, and sales teams to develop compelling marketing campaigns.

• Contribute innovative ideas, funnel strategies, and growth initiatives that support business objectives.

Required Skills & Qualifications

• 3+ years of hands-on experience in Performance Marketing or Paid Media.

• Strong expertise in Google Ads and Meta Ads platforms.

• Solid understanding of marketing funnels, attribution models, and conversion tracking.

• Proficiency in Google Analytics, Google Tag Manager, Meta Business Manager, and reporting tools.

• Strong analytical, problem-solving, and decision-making skills.

• Experience managing lead generation and/or e-commerce campaigns.

• Excellent communication, presentation, and reporting abilities.

Why Join Us?

• Opportunity to work on high-impact marketing campaigns.

• Collaborative and growth-oriented work environment.

• Exposure to diverse industries and performance marketing challenges.

• Competitive compensation and employee benefits.

Benefits

• Health Insurance

• Life Insurance

• Paid Sick Leave

Other Details

It is a Full Time Marketing job for candidates with 1 - 3 years of experience.

More about this Marketing Manager job

What skills and experience do you need for this Marketing Manager job?
Ans : To apply for this Marketing Manager job, candidates should have skills like Advertisement, B2B Marketing, B2C Marketing, Brand Marketing, MS PowerPoint, SEO along with 1-3 years of experience.
What salary is offered for this Marketing Manager job?
Ans : The salary for this Marketing Manager job ranges between ₹15,000-₹32,000 per month.
What is the work schedule for this Marketing Manager job?
Ans : This Marketing Manager job has 5 days working days and timings from 10:30 AM - 07:30 PM.
Do you need to visit the office for this job?
Ans : Yes, candidates need to visit the office and work from the location in Sector V - Salt Lake, Kolkata.
How many vacancies are there for this Marketing Manager job?
Ans : There are 2 vacancies for this Marketing Manager role.
Is this job open for all genders?
Ans : Yes, this Marketing Manager job is open for both male and female candidates.
What does the role of Marketing Manager involve?
Ans : As a Marketing Manager, your work will involve skills like Advertisement, B2B Marketing, B2C Marketing, Brand Marketing, MS PowerPoint, SEO. This role is part of Marketing category.
What is the job location for this position?
Ans : The job location for this Marketing Manager position is Sector V - Salt Lake, Kolkata.
Who is the right fit for this Marketing Manager job?
Ans : A candidate having skills like Advertisement, B2B Marketing, B2C Marketing, Brand Marketing, MS PowerPoint, SEO with 1-3 years of experience is the right fit for this Marketing Manager job.
What makes this Marketing Manager job a good opportunity?
Ans : This Marketing Manager job is a good opportunity as it offers a salary between ₹15,000-₹32,000 per month. This is a Full Time job and has 2 openings.