Marketing Manager

Company: Wishloan Capital

Location: Ahmedabad, Gujarat

Position: Marketing Manager (Head of Marketing Strategy)

Department: Marketing & Business Development

Reports To: Director / CEO

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About Wishloan Capital

Wishloan Capital is a fast-growing Ahmedabad-based finance company specializing in Home Loans (HL), Loan Against Property (LAP), Personal Loans (PL), and Business Loans (BL). We are committed to offering transparent, customer-focused financial solutions with quick turnaround and reliable service.

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Role Overview

The Marketing Manager will be responsible for developing and executing integrated marketing and sales strategies to drive client acquisition across Ahmedabad. This role requires a strategic thinker with strong digital and offline marketing expertise, industry knowledge, and leadership skills to manage campaigns, partnerships, and brand positioning.

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Key Responsibilities

Strategy & Planning

Design and implement marketing strategies (offline & digital) aligned with company goals.

Conduct market research and competitor analysis to identify opportunities.

Segment customer base (HL, LAP, PL, BL) and build tailored campaigns.

Branding & Promotion

Strengthen Wishloan Capital’s brand visibility through digital campaigns, events, and partnerships.

Manage PR, advertising, and influencer collaborations.

Ensure all communication complies with financial regulatory guidelines (RBI norms).

Digital Marketing

Oversee SEO, Google Ads, social media, and lead generation campaigns.

Develop engaging content (blogs, videos, infographics) to attract and educate clients.

Manage email, WhatsApp, and SMS automation workflows for lead nurturing.

Offline Marketing & Partnerships

Build relationships with real estate developers, property brokers, and corporates for client referrals.

Organize financial literacy events, seminars, and on-ground activations across Ahmedabad.

Run seasonal campaigns during festivals to attract new customers.

Team Leadership & Execution

Lead and mentor a marketing team and coordinate with sales for smooth execution.

Collaborate with external agencies (design, media, event partners).

Track marketing KPIs (lead generation, conversion rate, CAC, ROI).

Customer-Centric Initiatives

Collect feedback, manage testimonials, and build customer trust programs.

Implement referral and loyalty campaigns to boost repeat business.

• It is a Full Time Marketing job for candidates with 2 - 5 years of experience.

More about this Marketing Manager job

1. What is the eligibility criteria to apply for this Marketing Manager job?
   Ans: The candidate should be Graduate and above and above with 2 - 5 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹21000 - ₹25000 per month that depends on your interview. It's a Full Time job in Ahmedabad.
3. How many working days are there for this Marketing Manager job?
   Ans: This Marketing Manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Marketing Manager job?
   Ans: No, there is no fee applicable for applying this Marketing Manager job and during the employment with the company, i.e., Wishloans.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Marketing Manager role?
   Ans: There is an immediate opening of 1 Marketing Manager at Wishloans
7. Who can apply for this job?
   Ans: Only Female candidates can apply for this Marketing job.
8. What are the timings of this Marketing Manager job?
   Ans: This Marketing Manager job has 10:00 AM - 07:00 PM timing.