Marketing managers oversee the planning, execution, and analysis of campaigns to promote products, services, or brands. They develop strategies to boost brand awareness, generate leads, and drive revenue growth.betterteam+1
Marketing managers evaluate market trends, optimize pricing strategies, and forecast performance to guide business decisions. They coordinate with sales, finance, and production teams while managing budgets and leading promotional campaigns across digital and traditional channels. Staff oversight includes hiring, training, and performance reporting to senior leadership.lhh+2
Strong analytical abilities help in tracking campaign effectiveness and consumer behavior using tools like Google Analytics. Excellent communication supports cross-functional collaboration, creative direction, and presentations at industry events. Leadership experience in multichannel marketing, such as SEO, social media, and paid ads, is essential.business.linkedin+4
A bachelor's degree in marketing, business, or a related field is standard, often with 5+ years of experience in progressively senior roles. Proficiency in data-driven tools and a track record of measurable results, like increased market share, are highly valued