Job Description: Marketing Manager
Location: Mumbai (vidya vihar)
Experience: 2 to 4 Years
Salary per month + Performance Incentives
Role Overview
We are seeking a dynamic and result-driven Marketing Manager to lead and execute marketing
strategies for ANOVA’s warehouse infrastructure solutions, including racking systems,
automation solutions, and material handling equipment (MHE). The role focuses on lead
generation, brand positioning, and B2B marketing targeting logistics, manufacturing, e
commerce, and government sectors.
Key Responsibilities - Develop and implement B2B marketing strategies aligned with business goals - Generate qualified leads through digital marketing and campaigns - Manage website, SEO, Google Ads, and LinkedIn marketing - Coordinate with sales team for lead conversion - Create marketing materials such as brochures, presentations, and case studies - Conduct market research and competitor analysis - Plan participation in exhibitions, trade shows, and industry events - Support vendor registrations and tender marketing
Candidate Profile - Bachelor’s degree in Marketing, Business Administration, or related field - 2 to 4 years of experience in B2B / Industrial / Infrastructure marketing - Strong knowledge of digital marketing tools
- Excellent communication and presentation skills - Experience in warehouse or logistics industry preferred
Key Skills - B2B Marketing Strategy - Lead Generation - Digital Marketing (SEO, SEM, Social Media) - Content Creation & Branding - CRM Tools (Zoho, HubSpot) - Market Research & Analytics
Performance Metrics (KPIs) - Monthly qualified leads generated - Cost per lead (CPL) - Conversion rate - Website traffic growth - Marketing ROI