Job Description – Marketing Manager

Position Title: Marketing Manager

Department: Marketing & Sales

Location: Tiruppur (Head Office with field travel across branches and client locations)

Reports To: Managing Director / Senior Management

Role Purpose

The Marketing Manager will be responsible for developing, implementing, and managing marketing strategies to promote the company’s sweets, bakery products, and services. The role includes brand building, customer acquisition, corporate order generation, B2B and B2C campaigns, digital marketing, and on-ground promotional activities.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop annual and monthly marketing plans aligned with business goals.

• Plan festive season campaigns (Diwali, Deepavali, New Year, Pongal, etc.) for corporate and retail customers.

• Identify new markets, customer segments, and business opportunities.

2. Brand Development

• Ensure consistent brand image across all branches and promotional materials.

• Design brochures, catalogs, posters, and corporate gifting flyers.

• Monitor competitor activities and provide insights for positioning.

3. Corporate & Institutional Marketing

• Build relationships with corporate clients, institutions, and event organizers.

• Generate bulk/corporate orders and maintain client databases.

• Negotiate pricing and contracts for B2B deals.

4. Digital & Social Media Marketing

• Oversee website updates, e-commerce promotions, and SEO/SEM activities.

• Manage social media platforms (Instagram, Facebook, WhatsApp Business, LinkedIn).

• Plan influencer collaborations and online campaigns to drive engagement and sales.

5. Field Marketing & Sales Support

• Lead field visits for direct marketing, tie-ups, and partnerships.

• Conduct sampling campaigns, product launches, and promotional events.

• Support branch managers and sales staff with marketing materials and training.

6. Reporting & Analysis

• Prepare weekly and monthly marketing reports.

• Track ROI of marketing activities and campaigns.

• Provide insights to management for business growth.

Key Skills & Competencies

• Strong communication, negotiation, and presentation skills.

• Creative mindset with knowledge of branding and advertising.

• Proficiency in digital marketing tools (Google Ads, Meta Ads, Canva, CRM tools).

• Analytical thinking with ability to track campaign performance.

• Ability to lead a team and coordinate across departments.

Qualifications & Experience

• Bachelor’s/Master’s degree in Marketing, Business Administration, or related field.

• 4–8 years of marketing experience, preferably in FMCG, food & beverages, or retail industry.

• Experience in both traditional and digital marketing channels.

• Fluency in Tamil & English (Hindi is an added advantage).

Key Performance Indicators (KPIs)

• Growth in corporate/bulk order sales.

• Increase in footfall & branch-wise sales.

• Social media engagement and follower growth.

• Successful execution of festive & seasonal campaigns.

• ROI on marketing spend.

• It is a Full Time Marketing job for candidates with 6+ years of experience.

More about this Marketing Manager job

1. What is the eligibility criteria to apply for this Marketing Manager job?
   Ans: The candidate should be Graduate and above and above with 6+ years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹18000 - ₹29000 per month + Incentives that depends on your interview. It's a Full Time job in Tirupur.
3. How many working days are there for this Marketing Manager job?
   Ans: This Marketing Manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Marketing Manager job?
   Ans: No, there is no fee applicable for applying this Marketing Manager job and during the employment with the company, i.e., SRI GANGAVILAS NELLAILALA SWEETS.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Marketing Manager role?
   Ans: There is an immediate opening of 1 Marketing Manager at SRI GANGAVILAS NELLAILALA SWEETS
7. Who can apply for this job?
   Ans: Only Male candidates can apply for this Marketing job.
8. What are the timings of this Marketing Manager job?
   Ans: This Marketing Manager job has 09:00 सुबह - 06:00 शाम timing.