Marketing Manager

JOB DESCRIPTION (JD)

MARKETING MANAGER

Company Name: Sansel Instruments and Controls
Job Title: Marketing Manager
Department: Sales and Marketing
Experience: Minimum 5 Years
Employment Type: Full-Time
Location: Chennai, Tamil Nadu
Reporting To: General Manager / Managing Director

1. Job Objective

To develop and execute effective marketing and sales strategies, generate new business opportunities, expand the customer base, achieve monthly and annual sales targets, and strengthen the company's market presence in industrial instruments, temperature controllers, calibration equipment, and related products.

2. Key Responsibilities

A. Sales and Business Development

• Develop and implement marketing strategies to achieve sales and revenue targets.

• Identify and develop new customers, dealers, distributors, OEMs, and industrial clients.

• Generate leads through customer visits, telephone calls, email campaigns, exhibitions, and digital platforms.

• Build and maintain strong relationships with existing customers.

• Follow up on quotations, enquiries, purchase orders, and pending payments in coordination with the concerned departments.

• Identify new market opportunities and expand business in existing and new territories.

B. Marketing Strategy and Planning

• Prepare monthly, quarterly, and annual marketing plans.

• Analyse market trends, competitor activities, customer requirements, and pricing strategies.

• Develop promotional campaigns for company products and services.

• Coordinate with the technical team to understand product specifications and communicate product benefits effectively.

• Support product launches, exhibitions, trade fairs, and promotional activities.

C. Team Management

• Supervise, guide, and motivate the marketing and sales team.

• Allocate territories, customers, leads, and sales targets to team members.

• Monitor individual performance and ensure timely follow-up of enquiries.

• Conduct regular sales review meetings and provide necessary training to team members.

D. Reporting and Documentation

• Prepare daily activity reports, weekly sales reports, and monthly performance reports.

• Maintain accurate records of leads, enquiries, quotations, orders, and customer interactions in the CRM or designated reporting system.

• Submit monthly sales forecasts and business development plans to management.

• Analyse sales performance against targets and recommend corrective actions.

E. Digital Marketing Coordination

• Coordinate with the website and digital marketing team to improve online lead generation.

• Support SEO, email marketing, social media promotions, and online product campaigns.

• Ensure that product catalogues, brochures, presentations, and marketing materials are updated.

3. Monthly Performance Targets (KPIs)

The following are suggested starting targets and should be finalized by management based on the company's sales plan and territory.

Performance ParameterSuggested TargetMonthly sales achievement100% of assigned targetNew qualified leads30–50 per monthNew customers acquired5–10 per monthFollow-up of active enquiries100% as per scheduleSales pipeline3 times the monthly sales targetDaily activity reporting100% complianceCustomer visits / meetings8–12 per weekMonthly sales reportSubmitted by the 3rd working dayCustomer complaint coordinationTimely response and closure follow-up

Note: Targets should be adjusted according to product value, sales cycle, team size, and market conditions.

4. Qualification and Experience

• Bachelor's degree in Business Administration, Marketing, Engineering, or a related discipline.

• Minimum 5 years of experience in sales and marketing, preferably in industrial products, instrumentation, automation, calibration equipment, or technical products.

• Proven track record in achieving sales targets and developing new business.

• Good communication, negotiation, presentation, and customer relationship management skills.

• Working knowledge of MS Excel, MS Office, CRM tools, and digital marketing concepts.

• Ability to lead a team, analyse sales data, and prepare management reports.

• Willingness to travel for customer visits and business development activities.

5. Authority and Responsibilities

The Marketing Manager is authorized to:

• Plan customer visits and marketing activities within the approved budget.

• Allocate leads and responsibilities to team members.

• Recommend quotations, discounts, and commercial terms within company-approved limits.

• Recommend recruitment, training, performance improvement, and incentive proposals for the marketing team.

• Escalate major customer complaints, delayed payments, and business risks to management.

Management approval is mandatory for:

• Discounts beyond the approved limits.

• Changes to standard pricing or payment terms.

• Unbudgeted marketing expenditure.

• Appointment of dealers or distributors involving special commercial commitments.

• Recruitment, salary revisions, and other financial commitments.

• Any contractual commitment outside the company's approved policies.

6. Probation and Performance Evaluation

• Probation period: 3–6 months, as specified in the appointment letter.

• Performance will be reviewed monthly during probation.

• Evaluation will be based on sales achievement, new customer acquisition, lead conversion, reporting discipline, team management, customer satisfaction, and adherence to company policies.

• Confirmation of employment will be subject to satisfactory performance and management approval.

• If performance is below expectations, management may prescribe a performance improvement plan in accordance with company policy.

7. Compensation

Salary / CTC: As per company policy and the candidate's qualifications, experience, and demonstrated performance.

Performance incentives may be linked to achievement of approved sales targets and the company's incentive policy.

8. General Responsibilities

• Maintain confidentiality of company information, customer data, pricing, and business strategies.

• Follow company policies, procedures, and reporting requirements.

• Maintain professional conduct with customers, colleagues, and business partners.

• Perform other reasonable duties assigned by management in connection with sales, marketing, and business development.

• It is a Full Time Marketing job for candidates with 5 - 6+ years Experience.