Marketing Manager

MARKETING MANAGER – JOB DESCRIPTION (Loadsor)

Job Title: Marketing Manager
Department: Marketing
Reports To: Head of Commercial / Managing Director
Location: Hyderabad
Company: Loadsor

About Loadsor

Loadsor is a forward-thinking company committed to providing innovative solutions in [insert industry—e.g., logistics, transportation technology, digital freight management, etc.]. Our mission is to simplify processes, enhance operational efficiency, and deliver exceptional value to our clients.

We are seeking a creative, strategic, and data-driven Marketing Manager to lead Loadsor’s branding, communications, and customer acquisition efforts.

Role Summary

The Marketing Manager will be responsible for designing, executing, and optimizing marketing strategies to increase Loadsor's visibility, generate leads, and strengthen brand positioning in the market. This role requires strong leadership, digital marketing expertise, and a keen understanding of customer needs within the logistics and technology sectors.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement comprehensive marketing plans aligned with Loadsor’s business objectives.

• Establish brand positioning and ensure message consistency across all channels.

• Plan and manage the annual marketing budget.

Digital Marketing

• Oversee digital campaigns including SEO, SEM, PPC, and social media marketing.

• Manage Loadsor’s website content, analytics, and performance optimization.

• Run lead-generation campaigns targeting logistics companies, shippers, transporters, and key industry segments.

Branding & Communication

• Build and maintain Loadsor’s brand identity.

• Develop marketing materials such as brochures, case studies, presentations, and promotional content.

• Manage internal and external communications, including press releases and newsletters.

Market Research & Insights

• Monitor industry trends, competitor activities, and market conditions.

• Conduct customer research to understand needs and improve product-market fit.

• Provide insights to support strategic decisions and product enhancements.

Events & Partnerships

• Coordinate participation in trade shows, exhibitions, webinars, and industry events.

• Build partnerships with industry organizations, influencers, and media outlets.

Team Management & Collaboration

• Lead and mentor the marketing team.

• Work closely with the sales and product teams to ensure campaign alignment.

• Track marketing KPIs and report progress to senior management.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 5-7 years of marketing experience, preferably in logistics, SaaS, transportation tech, or B2B industries.

• Strong expertise in digital marketing tools and CRM platforms.

• Excellent communication, creative thinking, and analytical skills.

• Ability to manage multiple projects in a fast-paced environment.

• Experience with branding, content creation, and campaign management.

Core Competencies

• Strategic planning and execution

• Creativity and innovation

• Digital marketing proficiency

• Analytical thinking

• Team leadership

• Strong communication and presentation skills

What Loadsor Offers

• Competitive salary and performance-based bonuses

• Growth opportunities in a fast-expanding industry

• Collaborative and innovative work environment

• Continuous learning and development opportunities

Salary Range

₹30,000 – ₹40,000 per month (based on experience and skills).

• It is a Full Time Marketing job for candidates with 4 - 5 years of experience.