Job Description / Responsibilities
· Identify and acquire new clients through research, networking and digital platforms.
· Generate and develop leads through LinkedIn, email outreach, networking and other digital platforms.
· Understand client briefs and develop creative, strategic and execution-ready OOH, Transit Media and BTL solutions.
· Initiate and facilitate meetings with potential clients, media buying agencies, MNCs and Indian companies.
· Develop campaign concepts, presentations, proposals, media plans, budgets and execution plans.
· Manage end-to-end coordination with clients, internal teams, and partners.
· Supervision and monitoring of campaigns.
· Build long-term client relationships and identify new business opportunities.
· Support CSR/cause-marketing projects, including coordination, planning and impact reporting.
Desired profile of the candidate
· Minimum of 1 or 2 + years of experience in Sales, Marketing, Advertising, Media, Client Servicing or Business Development.
· Graduate/Postgraduate in Marketing, Advertising, Communications, Business or a related field.
· Strong understanding of marketing campaigns, consumer engagement and on-ground activations.
· Excellent communication, presentation and interpersonal skills.
· Strong client relationship-building and networking abilities.
· Strong negotiation, persuasion and business development skills.
· Goal-oriented with a clear focus on lead generation, conversions and revenue achievement.
· Good sales planning and follow-up skills.
· Strong conceptualization, creative thinking and visualization skills.
· Comfortable working with Excel, PowerPoint and digital/social media platforms.
· Understanding of marketing and advertising strategy.
· Basic understanding of OOH, Transit Media and BTL Activation planning.
· Willingness to travel for campaign planning, client meetings and on-ground execution.