Marketing Manager

Job Overview

We are looking for a results-driven and experienced Marketing Manager to lead and execute our digital marketing initiatives. The ideal candidate should have strong expertise in Performance Marketing, Paid Advertising, SEO, and digital campaign management.

The candidate will be responsible for developing marketing strategies, managing advertising campaigns, improving website visibility, generating quality leads, and driving business growth through data-driven marketing decisions.

# Key Responsibilities

1. Performance Marketing & Paid Advertising

- Plan, execute, and manage performance marketing campaigns across digital platforms.

- Manage Google Ads, Meta Ads (Facebook & Instagram), and other paid advertising channels.

- Develop strategies to generate quality leads while optimising CPL, CPA, and overall campaign ROI.

- Monitor campaign performance, analyse metrics, and implement improvements.

- Manage advertising budgets and ensure effective utilisation of marketing spends.

- Conduct A/B testing of ad creatives, landing pages, and campaign strategies.

2. Search Engine Optimisation (SEO)

- Develop and implement effective SEO strategies to improve organic website traffic.

- Conduct keyword research, competitor analysis, and website audits.

- Manage on-page, off-page, and technical SEO activities.

- Improve website rankings across relevant search engines.

- Monitor organic traffic, keyword rankings, backlinks, and SEO performance.

3. Digital Marketing Strategy

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.

- Plan and manage digital campaigns across multiple platforms.

- Work on lead generation, brand awareness, customer acquisition, and conversion optimisation.

- Identify new marketing opportunities and emerging digital trends.

4. Analytics & Reporting

- Track and analyse campaign performance using Google Analytics 4, Google Search Console, and other marketing tools.

- Prepare regular performance reports with key metrics and actionable insights.

- Analyse marketing data to improve campaign effectiveness and business outcomes.

5. Team Management & Coordination

- Coordinate with content writers, graphic designers, video editors, and other marketing team members.

- Ensure timely execution of marketing campaigns and projects.

- Manage marketing deliverables, timelines, and performance targets.

# Required Skills & Qualifications

- 3–5 years of hands-on experience in Digital Marketing and Performance Marketing.

- Strong expertise in Google Ads and Meta Ads.

- Practical experience in SEO, including technical, on-page, and off-page SEO.

- Good understanding of lead generation and conversion optimisation.

- Knowledge of Google Analytics 4, Google Search Console, and keyword research tools.

- Strong analytical, strategic planning, and problem-solving skills.

- Ability to manage advertising budgets and deliver measurable results.

- Excellent communication and team management skills.

• It is a Full Time Marketing job for candidates with 3 - 5 years of experience.