- Create campaigns, conduct market research and develop advertising strategies
- Build brand's image and awareness
- Developing ideas for creative marketing campaigns
The Field Marketing Manager will be responsible for executing local marketing strategies that generate demand, support retail partnerships, and drive direct laptop sales. This is a boots-on-the-ground role focused on in-person engagement, events, demos, and channel support. You’ll work closely with sales reps, retail partners, and channel teams to bring our brand to life at the local level.
Key Responsibilities
Plan and execute local events, product demos, trade shows, and campus activations.
Build and manage relationships with retail partners, resellers, and educational institutions.
Support retail staff with training, promotional materials, and hands-on product education.
Coordinate in-store promotions, signage, merchandising, and brand presence.
Track ROI of local events and adjust strategy to improve lead generation and conversions.
Represent the brand at field events—delivering presentations and engaging with end-users.
Collaborate with sales teams to align marketing activities with territory goals.
Gather local market insights to inform national campaigns and product positioning.
✅ Qualifications
Must-Have:
3+ years of field or channel marketing experience, ideally in consumer electronics or retail tech.
Strong organizational and event management skills.
Comfortable with frequent travel within assigned territory.
Excellent interpersonal, presentation, and training skills.
Proven ability to work independently and manage multiple field initiatives.
Nice-to-Have:
Experience in laptop or hardware product marketing.
Knowledge of retail partner ecosystems (e.g., Best Buy, local IT resellers, campus stores).
Background in sales or direct customer engagement.
Other Details
- It is a Full Time Marketing job for candidates with 2 - 4 years of experience.
More about this Marketing Manager job
What is the eligibility criteria to apply for this Marketing Manager job?
Ans: The candidate should be All Education levels and above with 2 - 4 years of experience of experience
How much salary can I expect for this job role?
Ans: You can expect a salary of ₹15000 - ₹25000 per month that depends on your interview. It's a Full Time job in Coimbatore.
How many working days are there for this Marketing Manager job?
Ans: This Marketing Manager job will have 6 working days.
Are there any charges applicable while applying or joining this Marketing Manager job?
Ans: No, there is no fee applicable for applying this Marketing Manager job and during the employment with the company, i.e., PALIES.
Is it a work from home job?
Ans: No, it’s not a work from home job and can't be done online.
How many openings are there for this Marketing Manager role?
Ans: There is an immediate opening of 1 Marketing Manager at PALIES
Who can apply for this job?
Ans: Only Male candidates can apply for this Marketing job.
What are the timings of this Marketing Manager job?
Ans: This Marketing Manager job has 09:30 AM - 07:00 PM timing.
Candidates can call HR for more info.