Key Responsibilities
1. Developing Marketing Strategies: Creating plans to reach target audiences and achieve business goals.
2. Market Research: Analyzing market trends, customer needs, and competitor activities.
3. Campaign Management: Planning, executing, and monitoring marketing campaigns across various channels (digital, social media, traditional media).
4. Brand Management: Ensuring consistent brand messaging and positioning.
5. Product Promotion: Driving awareness and sales for products/services.
6. Budget Management: Managing marketing budgets and ensuring ROI.
7. Team Collaboration: Working with sales, product, and other teams to align marketing efforts.
8. Performance Analysis: Measuring and reporting on campaign effectiveness and marketing metrics.