Marketing Manager

1. Brand Strategy & Marketing Planning

• Develop and execute monthly and quarterly marketing plans aligned with business goals.

• Create outlet-wise marketing strategies to increase:

  • Footfall

  • Revenue

  • Repeat customers

  • Brand awareness

• Identify customer segments and create campaigns accordingly.

• Build Mi Hi Koli’s brand identity across online and offline channels.

2. Daily Marketing Strategy & Execution

• Own the day-to-day marketing calendar.

• Plan daily campaigns, promotions, events, and customer engagement activities.

• Identify marketing opportunities based on:

  • Seasonality

  • Festivals

  • Local events

  • Customer trends

  • Competitor activities

Examples:

• Seafood festivals

• Weekend campaigns

• Community events

• Influencer activations

• Local partnerships

3. Creative Campaign Development

• Ideate and execute creative marketing campaigns that create buzz.

• Develop strong storytelling around:

  • Koli culture

  • Seafood heritage

  • Chef stories

  • Brand journey

  • Customer experiences

• Work with designers, photographers, videographers, and agencies to create:

  • Reels

  • Social media content

  • Ads

  • Posters

  • Promotions

  • In-store creatives

4. Digital Marketing & Social Media Management

• Manage and improve Mi Hi Koli’s digital presence.

• Develop content calendars for:

  • Instagram

  • Facebook

  • Google Business

  • Other relevant platforms

• Track:

  • Engagement

  • Reach

  • Followers

  • Campaign performance

• Coordinate with performance marketing agencies for:

  • Meta Ads

  • Google Ads

  • Local campaigns

5. Local Area Marketing (LAM)

Develop hyperlocal strategies for each outlet:

• Thane

• Mulund

• Dombivli

• Upcoming franchise locations

Activities:

• Society activations

• Corporate tie-ups

• College partnerships

• Community events

• Sampling campaigns

• Local influencer partnerships

Goal:
Make Mi Hi Koli the preferred seafood destination in every catchment area.

6. Customer Acquisition & Retention

• Build customer databases.

• Create CRM campaigns through:

  • WhatsApp

  • Email

  • Loyalty programs

Drive:

• Repeat visits

• Customer referrals

• Membership programs

Analyze customer behavior and improve campaigns.

• It is a Full Time Marketing job for candidates with 5 - 6+ years Experience.