Marketing Manager

Key Responsibilities

• Conduct field marketing activities across colleges, coaching institutes, schools, hostels, and nearby student hubs

• Plan, set up, and manage canopy/stall activations at high-footfall locations to promote the app and drive student engagement

• Recruit, train, manage, and supervise field marketing teams to ensure effective on-ground execution

• Assign daily targets, monitor field activities, and track individual and team performance against defined KPIs

• Engage directly with students to clearly explain app features, usability, and benefits

• Execute on-ground promotions, events, canopy activations, and micro-campaigns to increase brand visibility

• Distribute promotional materials such as pamphlets, posters, QR cards, and other collateral to encourage app downloads and registrations

• Support new users at canopy desks and field locations by guiding them through app downloads, registration, booking flows, and key features

• Conduct desk campaigns inside institutes and manage canopy branding to maximize awareness and recall

• Implement visibility strategies through canopy placement and on-ground branding to drive app adoption and engagement

• Collect user feedback and market insights from student interactions and team reports to improve campaign effectiveness

• Prepare and share daily performance reports, including team productivity, canopy results, observations, and follow-ups

• Build and maintain strong relationships with student leaders, campus influencers, local promoters, and institutional partners

• It is a Full Time Marketing job for candidates with 2 - 4 years of experience.