Strategy & Planning: Develop multi-channel marketing plans, set objectives, identify target audiences, and position the brand.
Campaign Management: Lead execution of campaigns (digital, social, email, events) from start to finish, coordinating internal teams or external agencies.
Team Leadership: Manage, train, and motivate marketing associates or coordinate with agencies.
Budgeting: Oversee budgets, resource allocation, and track campaign spending.
Performance Analysis: Analyze data (website clicks, conversion rates, market trends) and report on ROI and key performance indicators (KPIs) to senior leadership.
Cross-Functional Collaboration: Work with Sales, Product, and Customer Support to ensure marketing aligns with business goals and new offerings are launched effectively.
Market Research: Identify new markets, consumer trends, and competitive landscapes to inform strategy.