Strategy & Planning: Develop multi-channel marketing plans, identify target audiences, and set campaign objectives.
Campaign Execution: Lead execution across digital, social, content, email, and paid media; manage promotions and events.
Team & Budget: Lead marketing teams or agencies, manage budgets, timelines, and resources.
Market Analysis: Conduct research, analyze consumer trends, and use insights to refine strategies.
Collaboration: Work with sales, product, and senior leadership to align marketing with overall business objectives.