Marketing Manager

JOB DESCRIPTION: MARKETING MANAGER

Industry: Family Entertainment Zone (Arcade | Bowling | Restaurant | Softplay | Banquet Hall)
Location: ThrillD, Bengaluru]
Salary Range: ₹25,000 – ₹40,000 (Based on experience)

1. JOB SUMMARY

The Marketing Manager will be responsible for planning and executing marketing strategies to drive footfall, increase revenue, and enhance brand visibility across all verticals—Arcade, Bowling, Restaurant, Soft play, and Banquet Hall.

2. KEY RESPONSIBILITIES

A. Strategy & Planning

• Develop and implement monthly & quarterly marketing plans

• Create targeted campaigns for each segment:

  • Arcade & Bowling (youth & corporate crowd)

  • Soft play (kids & families)

  • Restaurant (dine-in & events)

  • Banquet Hall (corporate events, birthdays, parties)

• Analyze market trends and competitor activities

B. Digital Marketing

• Manage social media platforms (Instagram, Facebook, Google)

• Plan and execute paid ads (Meta Ads, Google Ads)

• Improve online presence and ratings (Google Reviews, Zomato, etc.)

• Coordinate content creation (photos, reels, offers, events)

C. Offline Marketing

• Plan local area promotions, tie-ups with schools, colleges & corporates

• Organize events, tournaments, theme nights, birthday packages

• Handle print marketing (flyers, banners, standees)

• Coordinate with malls and nearby businesses for cross promotions

D. Sales & Revenue Growth

• Drive banquet bookings (corporate & social events)

• Generate leads for birthday parties & group bookings

• Work closely with operations team to increase per-customer spending

• Introduce offers, memberships, and loyalty programs

E. Brand Management

• Maintain consistent brand identity across all channels

• Ensure proper in-store branding and visibility

• Build strong brand recall in the local market

F. Reporting & Analysis

• Track campaign performance and ROI

• Prepare weekly/monthly marketing reports

• Monitor footfall, conversions, and revenue growth

3. SKILLS REQUIRED

• Strong knowledge of digital marketing & social media

• Good communication & negotiation skills

• Creative thinking and campaign planning

• Experience in event marketing and promotions

• Basic design understanding (Canva/Photoshop preferred)

• Data analysis and reporting skills

4. EXPERIENCE

• 2–5 years in Marketing (preferably in Entertainment, Hospitality, or Retail)

• Experience in mall-based or family entertainment centers is an advantage

5. KEY PERFORMANCE INDICATORS (KPIs)

• Increase in monthly footfall

• Growth in revenue across all departments

• Number of event/banquet bookings

• Social media engagement & reach

• Customer acquisition & retention rate

6. WORKING CONDITIONS

• Flexible working hours (including weekends & holidays)

• Event-based extended hours when required

7. REPORTING TO

• Operations Head / Director

8. BONUS POINTS (PREFERRED)

• Local market knowledge (Bangalore)

• Experience in handling kids’ events & corporate tie-ups

• Influencer marketing experience

• It is a Full Time Marketing job for candidates with 2 - 6 years of experience.