Marketing Manager

Job Title: Marketing Manager - Real Estate

Department: Sales & Marketing

Reporting To: Head of Sales & Marketing / General Manager - Marketing

Job Purpose:

To plan, develop, and execute marketing strategies that enhance brand visibility, generate quality leads, and drive sales for residential and commercial real estate projects. The Marketing Manager will oversee digital, offline, and event-based marketing initiatives to ensure consistent branding and effective communication across all channels.

Key Responsibilities:

1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing plans for ongoing and upcoming real estate projects.

• Define marketing budgets, timelines, and performance KPIs.

• Conduct market research and competitor analysis to identify trends and opportunities.

• Collaborate with the sales team to align marketing strategies with sales objectives.

2. Branding & Communication

• Manage the company’s brand positioning and ensure consistency across all marketing materials.

• Oversee the creation of project brochures, hoardings, digital creatives, videos, and other promotional content.

• Coordinate with design agencies, PR firms, and media partners for campaign execution.

3. Digital Marketing

• Lead digital marketing initiatives including SEO, SEM, social media campaigns, email marketing, and website management.

• Track and analyze campaign performance to optimize ROI.

• Manage online reputation and digital engagement with potential buyers.

4. Lead Generation & Events

• Drive lead generation campaigns through multiple channels digital, outdoor, print, and channel partners.

• Plan and execute project launches, property expos, and customer engagement events.

• Develop referral and loyalty programs to encourage repeat business.

5. Coordination & Reporting

• Work closely with the sales team to track lead conversions and marketing effectiveness.

• Prepare and present monthly marketing performance reports and insights to senior management.

• Ensure timely execution of campaigns within approved budgets.

Key Skills & Competencies:

• Strong understanding of real estate marketing and buyer behavior

• Proficiency in digital marketing tools and analytics platforms

• Excellent communication, leadership, and project management skills

• Creative mindset with attention to detail

• Ability to manage multiple projects and vendors simultaneously

Qualifications & Experience:

• MBA/PGDM in Marketing, Communication, or related field

• 3-5 years of experience in marketing, with at least 3 years in the real estate sector

• Proven experience in launching and promoting large-scale residential or commercial projects

Work Location: Bangalore, Karnataka (Koramangala)

• It is a Full Time Marketing job for candidates with 3 - 5 years of experience.