Marketing Manager

A) Strategy, Planning & Governance

• Create the annual/quarterly marketing plan and calendar (brand, product launches, retail, performance), linked to revenue targets.

• Own the marketing budget; prepare monthly budget vs. expected ROI, present to management, and adjust based on performance.

• Define brand positioning, architecture, and messaging for product lines and age groups; ensure consistency across channels.

• Build the marketing operating model (in-house vs agency mix), KPIs, dashboards, and review

B) Offline Marketing & Retail Enablement

• Drive product placement on shelves at toy stores, modern trade, and key retail chains; create planograms and shelf strategies.

• Lead packaging development (structure, graphics, unboxing, compliance marks); run cost-quality A/Bs with vendors.

• Own retail visibility: POSM, display units, end-caps, standees; trade promos and sell-out activations.

• Coordinate with Sales/GT for distributor/dealer rollouts and retail training.

C) Digital & Performance Marketing

• Plan and run digital campaigns across Google (Search/Shopping/PMax/YouTube) and Meta (IG/FB), aligned to launch and seasonal moments.

• Own paid media strategy (prospecting, retargeting, retention), audience creation, creative briefings, and measurement frameworks.

• Run lead-generation ads for partnerships, distributors, and B2B buyers (schools, activity centers, gifting).

D) E-commerce & Website Growth

• Partner with e-commerce team for Amazon/Marketplace ads and merchandising; coordinate hero SKUs, A+ content, reviews.

• Own D2C site demand generation (traffic, CVR, AOV, MER) with CRO experiments, bundles, and content.

• Drive CRM/retention (email/WhatsApp), influencer/creator collaborations, and UGC programs.

E) Content, Creatives & Brand Assets

• Lead creative direction for product photos, videos, reels, landing pages, and ad creatives.

• Please brand promotion through influencer marketing

• Maintain brand guidelines; ensure child-safe, parent-reassuring messaging (age-appropriateness, materials, safety).

F) Analytics & Insight

• Set up GA4/GTM dashboards; consolidate marketplace, website, and retail sell-out into a single weekly view.

• Track MER/ROAS, CAC/LTV, share of voice, search rank, and retail sell-out to optimize investments.

G) Team & Vendor Management

• Hire, mentor, and manage a lean team (performance marketer, content/creative, community/CRM) and agencies (media/creative/PR).

• Vendor management: packaging agencies, printers, POSM fabricators, event/expo partners.

Key Performance Indicators (KPIs)

• Revenue influenced by marketing; channel-wise MER/ROAS within targets.

• Traffic growth (organic/paid), CVR and AOV lift for D2C; Amazon search rank on priority keywords.

• Retail metrics: store count with planogram compliance; sell-out uplift during activations.

• Cost per lead (B2B/distributor) and qualified lead-to-close rate.

• Brand health: review volume/ratings, social engagement, share of voice.

• On-time delivery of launch/campaign calendar and budget adherence.

• It is a Full Time Marketing job for candidates with 5 - 6+ years Experience.

More about this Marketing Manager job

1. What is the eligibility criteria to apply for this Marketing Manager job?
   Ans: The candidate should be Post Graduate and above and above with 5 - 6+ years Experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹35000 - ₹40000 per month that depends on your interview. It's a Full Time job in Delhi.
3. How many working days are there for this Marketing Manager job?
   Ans: This Marketing Manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Marketing Manager job?
   Ans: No, there is no fee applicable for applying this Marketing Manager job and during the employment with the company, i.e., GROWTH HUB CONSULTANTS.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Marketing Manager role?
   Ans: There is an immediate opening of 2 Marketing Manager at GROWTH HUB CONSULTANTS
7. Who can apply for this job?
   Ans: Only Female candidates can apply for this Marketing job.
8. What are the timings of this Marketing Manager job?
   Ans: This Marketing Manager job has 10:00 AM - 07:00 PM timing.