Marketing Manager

JOB DESCRIPTION

Position: Marketing Manager – Bakery Industry

Department: Sales & Marketing
Designation: Marketing Manager
Industry: Bakery, Cake & Confectionery / Food & FMCG
Location: Panchkula
Reporting To: Business Head / Director / Management
Experience: 4–8 Years in Marketing, preferably Bakery / Food / FMCG / Retail
Employment Type: Full-Time

1. Job Purpose

The Marketing Manager will be responsible for developing and implementing marketing strategies to increase brand awareness, customer acquisition, store footfall, sales revenue and market presence of the company's bakery, cake, pastry, confectionery and related products.

The role will manage offline and digital marketing activities, promotional campaigns, local marketing, corporate sales support, product promotions, customer engagement and market expansion.

2. Key Responsibilities

A. Marketing Strategy & Planning

• Develop monthly, quarterly and annual marketing plans.

• Prepare marketing strategies for cakes, pastries, bakery products, patties, mithai and other food products.

• Identify new market opportunities and customer segments.

• Plan marketing activities according to business and sales targets.

• Develop campaigns for festivals, occasions, new launches and seasonal products.

• Plan local-area marketing activities for individual stores/outlets.

B. Brand Promotion & Awareness

• Increase brand visibility and awareness in the local market.

• Develop and execute branding activities for bakery outlets.

• Coordinate with the Graphic Designer/Creative Team for posters, banners, brochures, standees, social media creatives and promotional materials.

• Ensure consistency of brand logo, communication, product presentation and promotional messages.

• Plan outdoor branding, mall/store branding, local advertisements and promotional activities.

C. Digital Marketing & Social Media

• Manage and monitor social media marketing activities.

• Plan campaigns for Instagram, Facebook, Google and other relevant platforms.

• Coordinate with the creative team for reels, posts, product photographs and promotional content.

• Develop campaigns for new products, offers, festivals and special occasions.

• Monitor digital leads, customer engagement and campaign performance.

• Coordinate with online delivery platforms and other digital sales channels wherever applicable.

D. Sales & Business Development Support

• Work closely with the Sales Team to achieve monthly sales targets.

• Generate new business opportunities through corporate, institutional, HORECA and bulk-order clients.

• Identify potential corporate offices, schools, hospitals, hotels, restaurants, cafés and institutions for bulk bakery/cake orders.

• Support the team in acquiring new customers and maintaining existing customers.

• Develop promotional schemes to increase sales.

• Monitor sales performance by outlet/product/channel and recommend corrective actions.

E. Store & Local Marketing

• Develop marketing plans for individual bakery outlets.

• Increase customer footfall through local promotional activities.

• Plan nearby-area marketing campaigns around each store.

• Coordinate with store teams to execute promotional offers.

• Monitor competitor activities, pricing, product range and promotional campaigns.

• Conduct market visits regularly and submit market feedback to management.

F. Product Marketing & New Product Launch

• Coordinate with Production/R&D and Sales teams for new product launches.

• Develop launch plans for new cakes, pastries, bakery products, mithai and seasonal products.

• Collect customer feedback regarding products, taste, pricing, packaging and presentation.

• Identify customer preferences and emerging bakery trends.

• Support product positioning, pricing communication and promotional strategy.

G. Promotions & Campaign Management

• Plan and execute campaigns for:

  • Birthday Cakes

  • Anniversary Cakes

  • Wedding/Engagement Cakes

  • Festival Products

  • Corporate Gifting

  • Bulk Orders

  • Combo Offers

  • Seasonal Products

  • New Product Launches

  • Store Opening

  • Discount/Promotional Offers

• Track campaign performance and calculate ROI wherever possible.

H. Corporate & Institutional Marketing

• Develop corporate client relationships for bulk cake, bakery and confectionery orders.

• Visit corporate offices, IT parks, institutions and other potential clients.

• Prepare and present product catalogues and quotations.

• Follow up with potential clients and convert leads into business.

• Maintain a database of corporate and institutional customers.

• Develop repeat-order opportunities.

I. Customer & Market Research

• Conduct regular market research.

• Study customer preferences, buying behaviour and product demand.

• Monitor competitor products, pricing, offers and marketing activities.

• Collect customer feedback from stores, online platforms and field activities.

• Identify opportunities for increasing sales and market share.

J. Marketing Budget & Vendor Management

• Prepare and monitor the marketing budget.

• Coordinate with advertising agencies, printing vendors, photographers, designers and other marketing vendors.

• Negotiate with vendors and ensure cost-effective marketing activities.

• Verify marketing material quality and timely delivery.

• Maintain records of marketing expenses and activities.

K. Team Management

• Manage and guide Marketing Executives/Field Marketing staff.

• Set daily, weekly and monthly targets.

• Monitor team performance.

• Conduct regular review meetings.

• Train team members on products, promotions, customer handling and market activities.

• Ensure proper field reporting and follow-up.

L. Reporting & MIS

Prepare and submit regular reports including:

• Daily/Weekly Marketing Activity Report

• Monthly Marketing Performance Report

• Campaign Performance Report

• Lead Generation Report

• Customer Acquisition Report

• Corporate Client Report

• Competitor Analysis Report

• Store-wise Marketing Activity Report

• Marketing Expense Report

• Sales & Marketing KPI Report

3. Key Performance Indicators (KPIs)

The Marketing Manager will be evaluated based on:

• Increase in sales revenue

• New customer acquisition

• New corporate/institutional clients

• Store footfall improvement

• Lead generation and conversion

• Brand awareness

• Digital engagement and lead generation

• Campaign ROI

• New product launch performance

• Repeat customer/business generation

• Market expansion

• Marketing cost efficiency

• Achievement of monthly/quarterly marketing targets

4. Qualification

• Graduate in Marketing, Business Administration, Commerce or related field.

• MBA/PGDM in Marketing will be preferred.

• Additional Digital Marketing certification will be an advantage.

• Strong knowledge of MS Excel, PowerPoint and digital marketing platforms.

5. Experience

• 4–8 years of relevant experience in Marketing/Sales & Marketing.

• Experience in Bakery, Cake, Confectionery, Food, FMCG, QSR or Retail industry will be preferred.

• Experience in managing field marketing and digital marketing activities will be an advantage.

• Candidates with experience in corporate/B2B sales and local-store marketing will be preferred.

6. Required Skills

• Marketing strategy and planning

• Brand management

• Digital marketing

• Social media marketing

• Local-area marketing

• Market research

• Customer acquisition

• Corporate/B2B marketing

• Sales coordination

• Negotiation skills

• Communication skills

• Team management

• Analytical skills

• Presentation skills

• MS Excel & MIS reporting

• Budget management

• Vendor management

7. Personal Attributes

• Result-oriented and target-driven

• Creative and innovative

• Strong communication and interpersonal skills

• Good leadership ability

• Strong market understanding

• Willingness to travel for market visits

• Ability to work under pressure

• Strong follow-up and execution capability

• Customer-focused approach

• Positive and proactive attitude

8. Key Coordination

The Marketing Manager will coordinate with:

Management / Business Head
↕
Sales Team
↕
Marketing & Digital Marketing Team
↕
Store/Outlet Team
↕
Production & R&D Team
↕
Accounts & Finance
↕
External Vendors / Agencies / Corporate Clients

Overall Responsibility

To build the brand, generate new customers, increase store and online sales, develop new business opportunities, strengthen market presence and ensure that all marketing activities contribute directly to the company's revenue and growth.

• It is a Full Time Marketing job for candidates with 2 - 5 years of experience.