Marketing Manager

Key Responsibilities

Strategy & Planning

• Develop and implement the overall marketing strategy aligned with business goals.

• Identify target markets, customer segments, and positioning strategies for training and consulting services.

• Plan annual/quarterly marketing budgets and track ROI.

Digital Marketing & Lead Generation

• Drive online campaigns through SEO, SEM, social media, email, and content marketing.

• Oversee website content, landing pages, and lead magnets to generate high-quality inquiries.

• Implement marketing automation tools and nurture leads through the sales funnel.

Branding & Communication

• Strengthen the company’s brand presence across online and offline platforms.

• Create compelling marketing collateral including brochures, presentations, and case studies.

• Develop PR strategies, manage media relations, and explore speaking/event opportunities.

Campaign Management

• Plan, execute, and track performance of campaigns for course launches, webinars, and consulting programs.

• Collaborate with sales teams to align campaigns with revenue objectives.

• Monitor analytics to optimize conversion rates.

Team & Vendor Management

• Manage in-house marketing executives, interns, and external vendors/agencies.

• Ensure timely delivery of design, content, and campaign assets.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).

• 5–8 years of proven experience in marketing, preferably in training, education, or consulting industry.

• Strong knowledge of digital marketing tools (Google Ads, Analytics, LinkedIn, SEO, CRM/automation platforms).

• Excellent communication, copywriting, and presentation skills.

• Analytical mindset with ability to measure ROI and optimize strategies.

• Creative thinker with project management and leadership skills.

• It is a Full Time Marketing job for candidates with 5 - 6+ years Experience.

More about this Marketing Manager job

1. What is the eligibility criteria to apply for this Marketing Manager job?
   Ans: The candidate should be Graduate and above and above with 5 - 6+ years Experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹35000 - ₹50000 per month that depends on your interview. It's a Full Time job in Chennai.
3. How many working days are there for this Marketing Manager job?
   Ans: This Marketing Manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Marketing Manager job?
   Ans: No, there is no fee applicable for applying this Marketing Manager job and during the employment with the company, i.e., AIQ EDTECH & CONSULTING PRIVATE LIMITED.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Marketing Manager role?
   Ans: There is an immediate opening of 1 Marketing Manager at AIQ EDTECH & CONSULTING PRIVATE LIMITED
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Marketing job.
8. What are the timings of this Marketing Manager job?
   Ans: This Marketing Manager job has 09:30 AM - 05:30 PM timing.