Marketing Head

Marketing Head – Key Roles & Responsibilities

Position: Marketing Head

Job Summary:

The Marketing Head is responsible for planning, executing, and monitoring all marketing activities to increase brand awareness, generate leads, and support business growth.

Key Responsibilities

• Develop and implement marketing strategies aligned with company goals.

• Plan and manage online and offline marketing campaigns.

• Lead and supervise the marketing team to achieve targets.

• Create brand-building initiatives and promotional activities.

• Monitor social media, digital marketing, and advertising performance.

• Coordinate with the sales team for lead generation and conversion support.

• Analyze market trends, competitor activities, and customer behavior.

• Manage marketing budgets and ensure cost-effective campaigns.

• Track campaign performance and prepare regular reports.

• Build relationships with clients, partners, and vendors.

• Oversee content creation for social media, websites, and promotional materials.

• Ensure consistent brand messaging across all platforms.

• Conduct marketing meetings, reviews, and team training sessions.

• Identify new business opportunities and growth strategies.

Required Skills

• Strong leadership and team management skills.

• Excellent communication and presentation abilities.

• Knowledge of digital marketing, social media marketing, and branding.

• Strategic thinking and problem-solving skills.

• Ability to analyze data and make informed decisions.

• Target-oriented and result-driven approach.

Key Performance Indicators (KPIs)

• Lead generation targets achieved.

• Brand visibility and engagement growth.

• Marketing campaign ROI.

• Team performance and productivity.

• Customer acquisition and retention rates.

• Revenue contribution from marketing activities.

• It is a Full Time Marketing job for candidates with 1 - 2 years of experience.