Key Responsibilities
1. Social Media & Content
• Grow Instagram, YouTube, Linkedin, Facebook, X organically and through paid
• Build and execute strong storytelling-led content calendars
• Manage short-form video production, scripts, posts, reels
• Collaborate with design/video/editorial team
2. Creative & Brand
• Ensure brand consistency across all touchpoints
• Conceptualize brand campaigns & product launches
3. Performance Marketing
• Run Meta, Google, and e-commerce ad campaigns
• Optimize for ROAS, CAC, and conversions
• Test & scale new channels: podcasts, influencer collabs, programmatic
4. B2B & Offline Marketing
• Execute B2B lead-gen through WhatsApp, cold outreach, and LinkedIn
• Organize offline events/pop-ups/partnerships
• Build GTM plans for healthcare, IoT, and books
5. SEO & Analytics
• Drive organic traffic via SEO & content strategy
• Use tools like GA, Meta Business, Search Console, etc.
• Report on KPIs, growth, content performance
6. AI & Automation (Nice-to-Have)
• Comfortable using AI, CRM & Automation tools
• Willing to learn and experiment with new tech