We are looking for a Marketing Head to join our team at Medfe to help plan and execute marketing campaigns. This role involves both online and offline promotions, customer engagement and branding activities.
Identify, appoint, and manage PCD/Franchise partners across targeted territories.
Develop expansion strategies to increase franchise presence pan-India.
Maintain strong relationships with existing distributors to ensure consistent business.
Develop annual and quarterly marketing plans for PCD promotions.
Plan and execute product launches, promotional activities, and marketing campaigns.
Ensure competitive pricing, scheme planning, and market positioning.
Achieve monthly/quarterly sales targets through PCD partners.
Monitor sales performance, product movement, and secondary sales.
Implement strategies for low-performing areas to boost sales.
Identify new molecules, product gaps, and trending segments for portfolio expansion.
Coordinate with R&D, Purchase, and Production teams for new product development and timely dispatches.
Ensure competitive product pricing and margin structures.
Lead, mentor, and train the marketing and sales team.
Allocate targets, monitor KPIs, and ensure overall team performance.
Conduct market research and guide the team on field insights.
Ensure marketing activities comply with pharmaceutical guidelines and company policies.
Supervise agreements, onboarding formalities, and compliance documentation for franchise partners.
Strong knowledge of PCD pharma model, franchise operations & distributor management
Excellent communication and negotiation skills
Strategic planning & business development ability
Leadership & team management
Deep understanding of pharma products, market trends & competition
Result-oriented mindset with strong analytical skills
Job Requirements:
The minimum qualification for this role is Graduate and 4 - 6+ years of experience. The position also requires strong communication skills, basic knowledge of marketing tools and a creative approach.
B.Pharma / M.Pharma / B.Sc / MBA (Marketing) preferred
Must have relevant experience in PCD Pharma marketing or franchise development
As per industry standards + Incentives based on performance