Marketing Field Executive

Brand building and awareness

• Develop and maintain a strong brand identity: Create a brand that resonates with consumers and stands out in a crowded market.

• Increase brand visibility: Use strategies like social media, influencer partnerships, and event marketing to get the brand in front of potential customers.

• Define and promote unique selling propositions (USPs): Emphasize the unique qualities of the beverage to differentiate it from competitors. 

Sales and revenue growth

• Drive sales performance: Implement campaigns and strategies that directly lead to an increase in sales.

• Analyze campaign performance: Evaluate the effectiveness of marketing campaigns to optimize strategies and improve future outcomes.

• Monitor key metrics: Track KPIs like sales growth, customer acquisition cost (CAC), and lifetime value (LTV) to measure success. 

Customer engagement and loyalty

• Enhance customer engagement: Foster a connection with customers through various channels, such as social media, to build a community around the brand.

• Build customer loyalty: Implement programs and strategies that encourage repeat purchases and long-term customer relationships.

• Track customer satisfaction: Monitor metrics like Net Promoter Score (NPS) to gauge how likely customers are to recommend the brand. 

Market research and analysis

• Conduct consumer research: Use market research and surveys to understand consumer preferences, trends, and needs.

• Validate new concepts: Use market data to validate new product ideas and refine brand positioning before a full launch.

• Monitor competitor activity: Keep an eye on what competitors are doing, especially in terms of pricing and promotions, to stay competitive

• It is a Full Time Marketing job for candidates with 0 - 1 years of experience.