Marketing Field Executive

ROLE DEFINITION

The Technical sales & Project Engineer is responsible for bridging technical execution and market development. The role involves understanding project requirements, checking and guiding civil/technical works as per specifications, coordinating with internal teams and external stakeholders, and driving marketing & business development by approaching builders, architects, consultants, and retailers to create new business opportunities.

RESPONSIBILITY DELIVERABLE

Technical & Project Execution

Review project drawings, BOQs, specifications, and site requirements.

Ensure materials, finishes, thicknesses, installation methods, and timelines meet project and client expectations.

Marketing & Business Development

Identify and develop new market segments such as builders, architects, consultants, interior designers, and retailers.

Promote company products/solutions by combining technical expertise with marketing strategy.

Coordination & CRM

Coordinate with operations, production, sales, and vendors to ensure smooth project execution.

Build long-term relationships with clients and influencers to drive repeat business.

TASKS & ACTIVITIES

Technical / Civil Works

• Study architectural & structural drawings, BOQs, mock-ups, and specifications

• Suggest suitable materials, finishes, thicknesses, and applications based on project needs

• Site visits (if required) to check measurements, installation readiness, and execution quality

• Coordinate with production & operations for feasibility, lead time, and execution planning

• Support sales team with technical clarifications, samples, mock-ups, and presentations

• Ensure compliance with approved drawings, samples, and quality standards

Marketing & Market Development

• Identify builders, architects, consultants, retailers, and project-based clients

• Plan and execute visits, presentations, and product demos

• Collect market intelligence: competitor pricing, product gaps, trends, and customer pain points

• Develop segment-wise strategies (projects / retail / architects / builders) with management

• Assist in branding, brochures, sample kits, display strategies, and technical catalogs

• Participate in exhibitions, project meetings, and networking events

Coordination & Customer Engagement

• Act as a technical point of contact for customers during pre-sales and execution stages

• Coordinate internally with sales, operations, production, and logistics teams

• Support CRM activities by tracking leads, projects, follow-ups, and feedback

• Ensure customer satisfaction through timely communication and problem-solving

MEASUREMENT METRICS

Technical & Project Metrics

• Number of projects reviewed technically per week/month

• Accuracy of technical recommendations (rework / complaint reduction)

• Timely technical support provided to sales & operations

• Successful execution of projects without technical deviations

Marketing & Business Development Metrics

• Number of builders/architects/retailers approached per week/month

• Number of new leads/projects generated

• Conversion ratio from lead to order

• New segments or accounts onboarded

CRM & Coordination Metrics

• Client meetings and follow-ups conducted

• Customer feedback and satisfaction levels

• Proactiveness in coordination with internal & external stakeholders

• It is a Full Time Marketing job for candidates with 0 - 6 months of experience.