Marketing Executive - Wooden Articles Job Description
Job Summary:
We are seeking a creative and results-driven Marketing Executive to develop and implement marketing strategies that promote our range of high-quality wooden articles. The ideal candidate will have a passion for design, an understanding of the wood industry, and the skills to effectively reach our target audience of clients, architects, and interior designers.
Key Responsibilities:
Market Research & Analysis: Conduct thorough market research to identify trends in the wooden articles industry, analyze competitor activities, and understand customer preferences and needs.
Campaign Management: Plan, execute, and monitor integrated marketing campaigns across various channels, including digital (social media, email, SEO) and traditional media.
Content Creation: Write compelling and engaging marketing copy for a variety of materials, including product catalogs, brochures, website content, blog posts, and press releases.
Branding & Promotion: Help build and maintain brand awareness and a cohesive brand image, ensuring all marketing materials align with brand values.
Stakeholder Relations: Cultivate and maintain strong relationships with key stakeholders, including clients, architects, interior designers, and external vendors/agencies.
Event Coordination: Plan and coordinate promotional activities, product launches, trade shows, and exhibitions to enhance brand visibility and generate leads.
Performance Monitoring & Reporting: Monitor and analyze the performance of marketing campaigns using analytics tools (e.g., Google Analytics, CRM software), prepare reports, and use data-driven insights to optimize future strategies.
Sales Collaboration: Work closely with the sales team to ensure marketing strategies are aligned with sales objectives and to support them with necessary marketing materials and qualified leads.
Budget Management: Assist in preparing and monitoring marketing budgets, ensuring cost-effective execution of campaigns.
Qualifications & Skills:
Education: Bachelor's degree in Marketing, Business Administration, Interior Design, or a related field (MBA preferred).
Experience: Proven experience as a Marketing Executive or in a similar marketing/sales role, preferably within the furniture, interior design, or wood manufacturing industry.
Communication: Excellent written and verbal communication, presentation, and interpersonal skills.
Technical Skills: Proficiency in digital marketing platforms and tools (SEO, social media, email marketing, CRM software, Google Analytics).
Creativity & Analysis: Strong creative thinking abilities with an analytical, data-driven mindset to measure performance and adapt strategies.
Organization: Excellent organizational and time-management skills, with the ability to manage multiple projects simultaneously.
Industry Knowledge: A passion for interior design and knowledge of different types of wood and wooden products is a strong advantage