Field Marketing Executive — Job Description

Location: Perungalathur
Reports to: Showroom Manager / Marketing Head
Employment type: Full-time (field-heavy)
About us: Ganesan Interiors — a local showroom specializing in teak wood, WPC, PVC and bedroom doors. We sell to homeowners, builders, contractors and commercial projects and provide delivery + installation.

Role summary

A hands-on Field Marketing Executive who represents the showroom on the ground, drives local lead generation, converts walk-ins, builds relationships with builders/contractors, and supports sales through demos, samples and localized promotional activities.

Key responsibilities

• Visit target neighbourhoods, contractors, builders, architects and housing projects to promote showroom products and services.

• Generate and qualify leads; pass hot leads to the sales team and follow up until the first site visit/quotation.

• Manage and grow relationships with construction contractors, interior designers, real estate agents and bulk buyers.

• Collect market intelligence: competitor prices, new products, customer feedback and material demand trends.

• Capture leads and activity accurately in CRM or lead register; prepare weekly field reports and attendance sheets.

• Assist delivery & installation teams when needed for handover, quality checks and customer orientation.

• Represent the brand at local trade fairs, builder meets and housing exhibitions.

Required skills & qualifications

• 0–3 years field sales/marketing experience (preferred in building materials, doors, furniture, or hardware).

• Comfortable with frequent travel and meeting customers on site.

• Strong communication and interpersonal skills in Tamil and English.

• Basic digital skills: WhatsApp, Google Maps, phone, Excel/Sheets and simple CRM use.

• Negotiation skills, persistence, and customer service orientation.

• Own two-wheeler and valid driving licence preferred.

Preferred

• Existing network with builders, contractors or interior designers in Chennai/Perungalathur region.

• Understanding of door materials (teak, WPC, PVC) and installation basics.

KPIs (examples)

• Number of qualified leads generated per week (e.g., 15–25).

• Conversion rate from lead → showroom visit → quotation.

• Number of new contractor/partner accounts onboarded per month.

• Timely and accurate reporting (weekly field activity reports).

• Customer satisfaction on handovers/visits.

Tools & resources provided

• Product samples, catalogs and visiting cards.

• Phone reimbursement or field allowance.

• Training on product specs, pricing and installation basics.

Compensation

• Base salary + performance incentives/commission on sales or converted leads.
  (Example structure: ₹12,000–₹20,000 base + commission; adjust as per experience and local norms.)

• It is a Full Time Marketing job for candidates with 6 months - 5 years of experience.

More about this Marketing Field Executive job

1. What is the eligibility criteria to apply for this Marketing Field Executive job?
   Ans: The candidate should be 12th Pass and above and above with 6 months - 5 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹14000 - ₹23000 per month + Incentives that depends on your interview. It's a Full Time job in Chennai.
3. How many working days are there for this Marketing Field Executive job?
   Ans: This Marketing Field Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Marketing Field Executive job?
   Ans: No, there is no fee applicable for applying this Marketing Field Executive job and during the employment with the company, i.e., Ganesan Interiors.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Marketing Field Executive role?
   Ans: There is an immediate opening of 2 Marketing Field Executive at Ganesan Interiors
7. Who can apply for this job?
   Ans: Only Male candidates can apply for this Marketing job.
8. What are the timings of this Marketing Field Executive job?
   Ans: This Marketing Field Executive job has 09:00 AM - 06:00 PM timing.