Key Responsibilities
Campaign Execution: Implement marketing plans (demos, events, promotions) directly in the field.
Brand Representation: Serve as the local face of the brand, conveying enthusiasm and professionalism.
Lead Generation: Engage potential customers, create interest, and gather leads for the sales team.
Customer Engagement: Conduct product demonstrations, distribute materials, and build strong customer relationships.
Market Intelligence: Collect customer feedback, analyze trends, and report on campaign performance and competitor activity.
Sales Alignment: Work closely with sales teams to ensure marketing efforts support sales goals.
Logistics: Manage event setup, materials (literature, signage), and vendor relations.
Essential Skills & Qualifications
Communication: Excellent verbal, interpersonal, and presentation skills.
Interpersonal: Ability to build rapport and maintain relationships.
Self-Motivation: Energetic, creative, and able to work independently.
Organizational: Strong project management and event planning abilities.
Analytical: Aptitude for interpreting data and translating insights into strategy.
Education: Bachelor's degree in Marketing, Communications, or related field often preferred.
Experience: Previous experience in field marketing, sales, or retail is beneficial.
Role Focus
Hands-On: Focuses on practical, on-the-ground implementation rather than high-level strategy.
Liaison: Bridges the gap between corporate marketing and local customer needs.
Goal-Oriented: Drives brand awareness and generates qualified leads, distinct from direct sales (though sales support is key).