Marketing Executive

Job Title: Marketing Executive

Department: Marketing & Business Development

Reporting To: Sales & Marketing Manager / Management

Location: [Specify Location]

Industry: EPC (Engineering, Procurement & Construction)

Job Purpose:

To support the organization’s marketing and sales objectives by implementing effective marketing strategies, managing client communications, developing promotional materials, identifying new business opportunities, and strengthening the company’s market presence through digital and offline initiatives.

Key Responsibilities:

Sales Alignment & Strategy

Work in close coordination with the sales team to align marketing activities with company sales goals.

Support in identifying potential markets and customer segments.

Digital Marketing & Website Coordination

Coordinate the development and maintenance of the company website.

Implement strategies to track enquiry flow and analyze website performance.

Manage the creation and distribution of brochures, flyers, and marketing materials.

Product & Client Interaction

Study company products and services thoroughly to communicate effectively with clients.

Participate in client visits / Site as required.

Plan and participate in domestic and international exhibitions as per company schedule.

Manage pre-event and post-event marketing activities.

Lead Generation & Prospecting

Make outbound calls to prospects and handle inbound inquiries.

Proactively identify, research, and qualify new business opportunities through multiple channels (calls, emails, networking, online platforms, etc.).

Maintain an up-to-date client and lead database.

Generate at least one qualified inquiry per week and follow up consistently.

Marketing Communication

Design and share flyers via email and WhatsApp twice a month.

Create and post marketing content on LinkedIn twice a month.

Increase LinkedIn page followers by 200+ through regular engagement and invitations.

Client Relationship Management

Engage with clients through meetings, calls, and periodic check-ins to ensure satisfaction and identify new opportunities.

Build and maintain strong, long-term client relationships.

Creative Campaigns & Greetings

Prepare creative greetings (festival, special days, etc.) at least one week in advance.

Circulate through WhatsApp broadcast, email, and LinkedIn.

Sales Support

Develop and deliver sales presentations, proposals, and product demonstrations.

Assist in negotiations, pricing discussions, and deal closures in coordination with management.

Additional Responsibilities

Handle any other tasks assigned by management related to marketing, business development, or client relations.

Desired Traits & Skills:

Proactive, self-motivated, and result-oriented.

Strong communication and interpersonal skills.

Good understanding of digital marketing and social media platforms.

Creativity in content development and branding initiatives.

Ability to work independently and collaboratively within cross-functional teams.

Analytical mindset with attention to detail.

Proficiency in MS Office (Excel, PowerPoint, Word) and familiarity with CRM tools.

Willingness to travel for exhibitions, client meetings, and project discussions.

Education & Experience:

Bachelor’s degree in Marketing, Business Administration, or a related field.

2–5 years of experience in marketing, preferably in the EPC or engineering industry.

Experience in digital marketing, client coordination, or business development will be an added advantage.

• It is a Full Time Marketing job for candidates with 3 - 5 years of experience.

More about this Marketing Executive job

1. What is the eligibility criteria to apply for this Marketing Executive job?
   Ans: The candidate should be Graduate and above and above with 3 - 5 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹3000 - ₹53000 per month + Incentives that depends on your interview. It's a Full Time job in Pune.
3. How many working days are there for this Marketing Executive job?
   Ans: This Marketing Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Marketing Executive job and during the employment with the company, i.e., Yansons Engineering Private Limited.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Marketing Executive role?
   Ans: There is an immediate opening of 1 Marketing Executive at Yansons Engineering Private Limited
7. Who can apply for this job?
   Ans: Only Male candidates can apply for this Marketing job.
8. What are the timings of this Marketing Executive job?
   Ans: This Marketing Executive job has 09:00 AM - 05:30 PM timing.