Key Responsibilities
Develop and execute B2B and B2C marketing strategies to promote pharmaceutical products.
Conduct market research to identify customer needs, market trends, and business opportunities.
Perform competitor analysis and monitor industry developments.
Coordinate with the sales team to support product promotions and achieve sales targets.
Work closely with distributors, channel partners, and marketing agencies to execute marketing activities.
Assist in product launches, promotional campaigns, and brand awareness initiatives.
Develop and manage marketing materials, including brochures, presentations, and digital content.
Track campaign performance, analyze sales data, and prepare marketing reports.
Build and maintain relationships with healthcare professionals, distributors, and key business partners.
Ensure all marketing activities comply with pharmaceutical regulations and company policies.
Support the implementation of digital marketing and lead generation initiatives.