Marketing Executive

Position: Marketing Officer
Organization: VidyaMandir Institute
Department: Sales & Marketing
Location: Jammu
Reports To: Business Head / Centre Director

Job Summary

The Marketing Officer is responsible for driving student admissions by executing marketing campaigns, developing school relationships, generating leads, organizing promotional activities, and enhancing the brand presence of Vidya Mandir Institute. The role requires excellent communication skills, strong networking abilities, and a result-oriented approach.

Key Responsibilities

Marketing & Lead Generation

• Plan and execute on-ground and digital marketing activities.

• Generate quality admission leads through schools, seminars, referrals, and campaigns.

• Conduct awareness drives, roadshows, education fairs, and promotional events.

• Build and maintain relationships with schools, coaching partners, and local influencers.

School Outreach

• Visit schools regularly to establish strong institutional relationships.

• Coordinate seminars, career guidance sessions, and scholarship test promotions.

• Work closely with school authorities for student engagement activities.

Admissions Support

• Counsel prospective students and parents about courses and career opportunities.

• Follow up with enquiries and convert leads into admissions.

• Maintain an updated database of leads and admission status.

Brand Promotion

• Ensure proper visibility of institute branding through banners, kiosks, and promotional materials.

• Coordinate with the digital marketing team for local campaigns and social media promotions.

• Represent the institute professionally at all public events.

Reporting & Analysis

• Submit daily visit reports and weekly marketing performance reports.

• Track campaign effectiveness and suggest improvements.

• Meet monthly lead generation and admission targets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or any relevant field.

• Freshers with excellent communication skills may apply.

• Prior experience in education marketing will be an added advantage.

Skills Required

• Excellent communication and presentation skills.

• Strong interpersonal and networking abilities.

• Sales and negotiation skills.

• Basic knowledge of MS Office and CRM tools.

• Ability to travel locally for marketing activities.

• Self-motivated, target-oriented, and energetic.

Key Performance Indicators (KPIs)

• Number of school visits conducted.

• Number of leads generated.

• Admission conversion rate.

• Event execution quality.

• Achievement of monthly admission targets.

• Brand visibility and partnership development.

Salary & Benefits

• Competitive salary with attractive performance incentives.

• Travel reimbursement as per company policy.

• Professional training and career growth opportunities.

• Performance-based recognition and rewards.

• It is a Full Time Marketing job for candidates with 0 - 5 years of experience.