Job Description – Marketing Executive
Job Title:
Marketing Executive (Field Marketing)
Department:
Sales & Marketing
Industry:
Insurance / Financial Services
Job Location:
Field & Branch Based
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Job Summary
Marketing Executive ka main role company ke marketing activities ko field level par execute karna hai. Executive ko company dwara allotted activity locations par jaakar customers se interaction karna hoga, marketing coupons distribute karne honge aur customers ko branch visit ke liye invite karna hoga jahan unhe company presentation aur assured gift provide kiya jayega.
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Key Responsibilities
Company dwara assigned activity locations par field marketing karna.
(Example: Petrol Pumps, V-Mart, D-Mart, Smart Bazaar, Parking Areas, Public Locations etc.)
Customers se politely approach karke company ka introduction dena.
Customers ko inform karna ki company ek Insurance Company hai aur branch visit par compulsory gift provide kiya jata hai.
Interested customers ka basic information lekar marketing coupon fill karna.
Daily minimum 60 different customer coupons complete karna.
Filled coupons branch office me submit karna to Tele-Marketing Department.
Tele team dwara customer calling ke liye accurate details ensure karna.
Customers ko branch meeting attend karne ke liye motivate karna.
Professional behaviour maintain karna during field activities.
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Performance & Incentive Criteria
Incentive tab applicable hoga jab:
Customer tele-calling ke baad branch visit kare.
Customer meeting attend kare.
Incentive structure company policy ke according applicable rahega.
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Required Skills
Good communication skills
Confident personality
Customer handling ability
Field work ke liye comfortable hona
Target-oriented approach
Basic sales & marketing understanding
Working Nature
Field Marketing + Branch Coordination
Daily customer interaction required
Target-based role
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Reporting To
Marketing Manager / Branch Manager
.