Marketing Executive

The essential functions of this position include the following:

• Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients • Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs • Analysis of campaign data and reporting on recommendations and strategy on a monthly basis • Management of ad budgets, text ad creative, and keyword research • Perform digital advertising audits • Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities • Ability to communicate professionally on client calls and via email • Actively collaborate with Rafiki account managers to align digital advertising campaigns with other ongoing initiatives • Must be a team player that is also comfortable working independently • Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions • Have a passion for data-driven decision making

The skills/qualifications we are looking for: • Minimum of 2 - 3 years of Facebook Ads & Google Ads account management experience required • Google Ads Certification required • Google Analytics experience a plus • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising • Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus

• It is a Full Time Marketing job for candidates with 1 - 3 years of experience.