Marketing Executive

Graduate and above

All genders

10:00 AM - 06:00 PM | 6 days working

Job Benefits: PF, Medical Benefits

Qualifications and Experience of Desired Candidate: The candidate should be a computer savvy Graduate aged below 40 years with excellent verbal and written communication skills both in English and Hindi. Must have minimum 7 to 10 years proven post-qualification experience in Advertising and content writing in a reputed herbal medicine manufacturing company / FMCG Company. Excellent problem-solving and interpersonal skills. Demonstrated ability to work both collaboratively and independently in a cross-functional and team-oriented environment.

Key Skills:

Expertise in planning and executing advertising campaigns across print, TV, radio, OOH, and digital platforms
Proficiency in content writing for promotional articles, digital platforms, and SEO optimization
Strong event planning and coordination skills
Ability to analyze audience research and create resonant content
Experience with social media platforms (Facebook, Instagram, X, LinkedIn) and meta analytics tools
Computer literacy and proficiency in digital marketing tools
Strong communication and interpersonal skills
Responsibilities:

Plan, buy, and implement print media campaigns (dailies and magazines) including ground events
Manage television campaigns on national and regional channels with ground events
Execute OOH media campaigns (hoardings, digital wall paintings, wall wraps, bus/train/metro branding)
Plan and implement radio campaigns with on-ground activities and dealer boards for outlets
Oversee in-shop branding and events/exhibitions with stall branding
Manage cinema advertising (on-screen and off-screen) and POPs work (T-shirts, carry bags, product display units)
Write promotional monthly articles for print media and 5-6 articles monthly for focus products across channels
Create content for digital platforms (Aaj Tak, HT City, Jagran, Amar Ujala) and TV digital articles/taglines
Run digital campaigns with team collaboration and revamp content for SEO optimization
Direct and coordinate events from inception to completion
Conduct audience research to create resonant content and provide briefs for design visuals and social media posts
Monitor industry trends, competitor activities, and execute campaigns to boost engagement and sales
Analyze analytics using meta tools to strategize future campaigns
Write SEO-optimized content, A+ content for infographics, blogs, PR articles, and packaging content
Support WhatsApp marketing and web content revamping as per SEO practices